Ivo Švrljuga

Visionary
DISC Type : Ds

Owner at Principus d.o.o.

Ljubljana, Ljubljana, Slovenia

Overview

Ivo Švrljuga is the owner of Principus d. o. o. , specializing in B2B sales consulting and digital transformation. With over two decades of experience in IT, retail, and telecommunications, he has a strong background in business analysis and has led teams ranging from 5 to 3, 500 people. He holds a Master of Arts.

Outside of his consulting work, Ivo is a proponent of continuous learning and personal development. He enjoys reflective walks, finding that they help him gain new perspectives and recharge. He values seeing younger professionals succeed and appreciates moments of personal reflection on his own journey and accomplishments.

He is the author of "Prodaja nekoliko drugače, " a book about sales, showcasing his deep expertise in the field.

Personality Overview

Goal-Oriented

Early Adopter

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

B2B Sales Strategy
As the owner of a sales consultancy and author of a book on sales, he frequently shares insights on structuring sales conversations, value creation, and improving performance.
Digital Transformation
His background includes guiding leadership through digital transformation and implementing Microsoft business solutions, connecting technology with business needs to foster growth.
AI in Sales
He identifies as an "AI user" and actively discusses the practical role and limitations of artificial intelligence in the sales process, emphasizing that it cannot replace fundamental sales skills.

Media Appearances

Ivo has no verified media appearances

Work History

10-2025
Owner at Principus d.o.o.
7-2024 - 10-2025
Chief Executive Officer at Optiprint, d.o.o.
10-2022 - 6-2024
Owner at Principus d.o.o.
10-2020 - 9-2022
Regional Head of Sales Adriatic at BE-terna
1-2015 - 9-2020
Owner at Principus d.o.o.

Education

2002 - 2005
Master of Arts (M.A.) from Faculty of Arts

More Information

Social Presence :

Prographics :

Exp : 10 Location : Ljubljana, Ljubljana, Slovenia Job Level : N/A Designation : Owner at Principus d.o.o.
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Insights For Selling To Ivo

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivo is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ivo

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ivo move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ivo take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ivo

Personality Compatibility


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