Ivo Švrljuga in

Ivo Švrljuga

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Owner at Principus d.o.o.
📍 Ljubljana, Ljubljana, Slovenia

Ivo Švrljuga is the owner of Principus d. o. o. , specializing in B2B sales consulting and digital transformation. With over two decades of experience in IT, retail, and telecommunications, he has a strong background in business analysis and has led teams ranging from 5 to 3, 500 people. He holds a Master of Arts.

Outside of his consulting work, Ivo is a proponent of continuous learning and personal development. He enjoys reflective walks, finding that they help him gain new perspectives and recharge. He values seeing younger professionals succeed and appreciates moments of personal reflection on his own journey and accomplishments.

He is the author of "Prodaja nekoliko drugače, " a book about sales, showcasing his deep expertise in the field.

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Experience
10 Years
Current Role
Owner
Location
Ljubljana, Ljubljana, Slovenia
Personality Overview

How Ivo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ivo cares about

B2B Sales Strategy
As the owner of a sales consultancy and author of a book on sales, he frequently shares insights on structuring sales conversations, value creation, and improving performance.
Digital Transformation
His background includes guiding leadership through digital transformation and implementing Microsoft business solutions, connecting technology with business needs to foster growth.
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Career

Work history

10-2025
Owner
Principus d.o.o.
7-2024 - 10-2025
Chief Executive Officer
Optiprint, d.o.o.
10-2022 - 6-2024
Owner
Principus d.o.o.
10-2020 - 9-2022
Regional Head of Sales Adriatic
BE-terna
1-2015 - 9-2020
Owner
Principus d.o.o.
In the press

Media appearances

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Education
2002 - 2005
Master of Arts (M.A.)
Faculty of Arts
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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