Ivone Ferreira Da Silva in

Ivone Ferreira Da Silva

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Lead: Commercial Management at Pinnacle Rewards (Pty) Ltd
📍 Johannesburg Metropolitan Area, South Africa

Ivone Ferreira Da Silva is the founder of Groow Global Consulting and an executive leader with deep experience in financial services, including a significant tenure at Absa Group. She holds an MBA and is described by colleagues as strategic, innovative, and a results-driven problem solver, focused on transforming business challenges into growth opportunities.

She is passionate about creating value that extends beyond the boardroom, championing business and commercial banking as a catalyst for economic and community growth. Ivone is dedicated to promoting sustainability and peak performance, empowering both organizations and individuals to unlock their full potential and align their purpose for greater impact.

While at Absa Group, she led the initiative to remove credit checks from the business account opening process, simplifying access to banking for customers.

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Experience
31 Years
Current Role
Lead: Commercial Management
Location
Johannesburg Metropolitan Area, South Africa
Personality Overview

How Ivone shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ivone cares about

SA Economic Growth
Her posts and professional headline indicate a focus on private sector participation in the economy and using commercial banking to foster community development.
Financial Services Innovation
Her background includes rationalizing product lines, launching new offerings, and creating value through transformation in the banking sector.
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Career

Work history

3-2025 - 10-2025
Lead: Commercial Management
Pinnacle Rewards (Pty) Ltd
8-2022 - 8-2024
Chief Operating Officer
Hassem Prag
7-2022 - 11-2025
Founder
Groow Global
7-2021 - 7-2024
Acting COO
Hassem Prag
4-2015 - 1-2021
Head of Transactional Services
Absa Group
In the press

Media appearances

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Education
2018 - 2018
Professional Business Coaching Programme
GIBS Business School (Gordon Institute of Business Science)
2008 - 2011
Master of Business Administration - MBA
UNISA/The Open University, Milton Keynes, United Kingdom
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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