Ivone Ferreira Da Silva

Trailblazer
DISC Type : DI

Lead: Commercial Management at Pinnacle Rewards (Pty) Ltd

Johannesburg Metropolitan Area, South Africa

Overview

Ivone Ferreira Da Silva is the founder of Groow Global Consulting and an executive leader with deep experience in financial services, including a significant tenure at Absa Group. She holds an MBA and is described by colleagues as strategic, innovative, and a results-driven problem solver, focused on transforming business challenges into growth opportunities.

She is passionate about creating value that extends beyond the boardroom, championing business and commercial banking as a catalyst for economic and community growth. Ivone is dedicated to promoting sustainability and peak performance, empowering both organizations and individuals to unlock their full potential and align their purpose for greater impact.

While at Absa Group, she led the initiative to remove credit checks from the business account opening process, simplifying access to banking for customers.

Personality Overview

Friendly But Fast

Achievement-Oriented

Assertive

They respond better to a combination of speed and relationship.  They will bat for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

SA Economic Growth
Her posts and professional headline indicate a focus on private sector participation in the economy and using commercial banking to foster community development.
Financial Services Innovation
Her background includes rationalizing product lines, launching new offerings, and creating value through transformation in the banking sector.
Executive Coaching
As the founder of Groow Global with coaching credentials, she is focused on empowering professionals and executives to lead with clarity, confidence, and impact.

Media Appearances

Ivone has no verified media appearances

Work History

3-2025 - 10-2025
Lead: Commercial Management at Pinnacle Rewards (Pty) Ltd
8-2022 - 8-2024
Chief Operating Officer at Hassem Prag
7-2022 - 11-2025
Founder at Groow Global
7-2021 - 7-2024
Acting COO at Hassem Prag
4-2015 - 1-2021
Head of Transactional Services at Absa Group

Education

2018 - 2018
Professional Business Coaching Programme from GIBS Business School (Gordon Institute of Business Science)
2008 - 2011
Master of Business Administration - MBA from UNISA/The Open University, Milton Keynes, United Kingdom

More Information

Social Presence :

Prographics :

Exp : 31 Location : Johannesburg Metropolitan Area, South Africa Job Level : N/A Designation : Lead: Commercial Management at Pinnacle Rewards (Pty) Ltd
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Insights For Selling To Ivone Ferreira

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivone Ferreira is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ivone Ferreira

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ivone Ferreira move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Ivone Ferreira take some risk or not?

  • They can take risks if necessary.

You And Ivone Ferreira

Personality Compatibility


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