Iwona Nawrocka-Kilinowska

Examiner
DISC Type : cs

Co-owner at vfp

Sulejówek, Mazowieckie, Poland

Overview

Iwona is a communications specialist with 18 years of experience, now serving as Co-owner and CMO at VFP Communications. A graduate of the University of Warsaw with an Executive MBA, she is described by colleagues as professional, committed, and a warm person to work with.

Outside of her primary roles, Iwona has a background as a wedding planner, showcasing her passion for event management. She believes in combining intuition and emotion with data-driven insights to achieve results, a philosophy she applies to her work in marketing and communications.

Her PR strategy and execution for Mastercards "WhereToSettle" campaign won a Gold Lion at the Cannes Lions International Festival of Creativity.

Personality Overview

Tough To Convince

Overcautious

Status Quo Seeker

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

AI in Marketing
She explores the use of AI for building and evaluating marketing strategies and shares content on Polish AI implementations in the industry.
Brand Communication
Her entire career is built on brand communication, with extensive experience managing the image of major brands like Mastercard, Lavazza, and Pizza Hut.
Digital Advertising
She shows a keen interest in emerging trends by sharing content about Connected TV and retail media from industry events like Multiscreen Day.

Media Appearances

Iwona has no verified media appearances

Work History

11-2025
Co-owner at vfp
9-2024
CMO at vfp
7-2017 - 9-2024
Wedding Planer at Aspire Wedding Planners
8-2012 - 9-2024
PR Manager at Solski Communications
3-2011 - 7-2012
PR Account Manager at Pełka i Partnerzy

Education

3-2024 - 4-2025
Master of Business Administration - MBA from Francuski Instytut Zarządzania
10-2005 - 6-2010
Magister (Mgr) from University of Warsaw

More Information

Social Presence :

Prographics :

Exp : 15 Location : Sulejówek, Mazowieckie, Poland Job Level : Leadership Designation : Co-owner at vfp
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Insights For Selling To Iwona

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iwona is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Iwona

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Iwona move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Iwona take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Iwona

Personality Compatibility


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