Izzie Peskett

Inspirer
DISC Type : di

Head of Marketing at Whole Foods Market

London, England, United Kingdom

Overview

Izzie Peskett is the Head of Marketing at Whole Foods Market, recognized as an experienced and driven leader in the retail and hospitality sectors. She excels in devising strategic marketing plans and managing large teams to deliver impactful consumer campaigns. She holds a Mini MBA in Business Administration.

Izzie is deeply passionate about discovering and championing emerging businesses, particularly those led by female founders. She actively works to provide a platform for new brands within Whole Foods Market, viewing their success as a core part of her mission. Her interests include customer-centric brands like Disney and Amazon.

In 2021, Izzie was named the highest performer in the UK for Whole Foods Market, earning the prestigious Global All-Star award.

Personality Overview

Generous

Achievment Oriented

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Championing New Brands
Considers helping emerging brands her "why", frequently running pitch days and brand hunts to find new products for Whole Foods Market.
Female Founders
Actively promotes and celebrates female entrepreneurs, showcasing initiatives like the "BUY WOMEN BUILT" campaign in Whole Foods stores.
Retail Marketing Strategy
Her career is built on expertise in retail marketing, focusing on strategic planning, promotions, and managing campaigns for major consumer destinations.

Media Appearances

Izzie has no verified media appearances

Work History

10-2024
Head of Marketing at Whole Foods Market
1-2024 - 10-2024
Sales & Marketing Director at WatchHouse
12-2018 - 1-2024
Head of Marketing at Whole Foods Market
4-2017 - 12-2018
National Marketing Controller at intu
5-2014 - 3-2017
Regional Marketing Manager at intu

Education

2018 - 2018
Mini MBA from MiniMBA
2011 - 2011
Digital Marketing Strategy from The Institute of Direct and Digital Marketing

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Whole Foods Market
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Insights For Selling To Izzie

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Izzie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Izzie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Izzie move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Izzie take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Izzie

Personality Compatibility


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