J. Joly

Collaborator
DISC Type : is

CEO / Co-Founder at Branded to Film

Wolfe Island, Ontario, Canada

Overview

J. Joly is a serial entrepreneur and CEO of Branded to Film, focusing on producing high-concept genre films. He is pioneering a "hyperlocal" production model to build a sustainable film sector in Kingston, Ontario. A Queens University graduate, Joly is often described by peers as a visionary with a no-nonsense approach to delivering high-quality products.

His career began in entertainment, touring with bands like The Tragically Hip and Primus before working in film and television production. His entrepreneurial spirit extends to co-founding Karbon Brewing Co. , which aims to produce carbon-negative beer, and a boutique media house, Liquor Donuts. He also holds a certification in Environmental Sustainability.

Unique fact: During his university studies, he toured internationally as a musician with well-known rock bands.

Personality Overview

Consensus Builder

Good Listener

Fair-minded

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Hyperlocal Film Production
He is actively developing and promoting a model to build self-sustaining film and TV production hubs in mid-sized cities like Kingston, authoring the "Hyperlocal Ontario Action Plan".
Genre Filmmaking
His company, Branded to Film, is focused on producing a slate of original, high-concept genre films, including the sci-fi/thriller "DEN MOTHER CRIMSON".
Media Entrepreneurship
A self-described serial entrepreneur, he has founded multiple media and tech ventures, including Branded to Film, The Coup Company, CineCoup, and dimeRocker, to disrupt traditional models.

Media Appearances

Local production company preparing to build $20M film studio in 2025. Featured in Branded to Film

See Now

Work History

3-2022
CEO / Co-Founder at Branded to Film
11-2020 - 3-2023
Wolfe Island Wrangler/Co-Founder at Karbon Brewing Co.
5-2019
Co-Founder at Liquor Donuts
6-2012 - 4-2015
National Advisor at Academy of Canadian Cinema & Television
5-2012 - 5-2022
CEO / Co-Founder at The Coup Company

Education

BA from Queen's University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Wolfe Island, Ontario, Canada Job Level : Leadership Designation : CEO / Co-Founder at Branded to Film
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Insights For Selling To J.

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with J. is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from J.

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will J. move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can J. take some risk or not?

  • They are unlikely to take many risks.

You And J.

Personality Compatibility


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