Jérôme Pradal

Questioner
DISC Type : c

Head of France / Directeur Général - Ariston France at Ariston Group

Greater Lyon Area, France

Overview

Jérôme Pradal is the Managing Director of Ariston France, responsible for brands including Ariston, Chaffoteaux, and Elco. With an M. B. A. and prior leadership roles at Grundfos and SMC, he is focused on accelerating the energy transition within the French heating market. He actively shapes the industry through board memberships at UNICLIMA, COENOVE, and GIFAM.

His professional focus centers on sustainable energy solutions and industrial strategy, indicated by his interest in the European Commission and industry leader Schneider Electric. He emphasizes the importance of corporate heritage and building a unified team culture to drive innovation and shared ambition within his organization.

He is leading a strategic partnership with GRDF to develop an innovative hybrid heat pump without an external unit, designed to decarbonize collective housing.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Energy Transition
He is deeply involved in accelerating the energy transition, particularly through the development of innovative hybrid heat pumps for the French housing market.
Brand Strategy
He leads the strategic repositioning of Ariston Group's brands in France, focusing on specific market segments like individual renovation and collective housing.
Industrial Innovation
Views industrial R&D as a critical vector for success, highlighting his team's work on creating new technologies like compact hybrid heat pumps.

Media Appearances

Ariston Group France : Directeur général - VD Communication. Featured in VD Communication

See Now

Work History

10-2020
Head of France / Directeur Général - Ariston France at Ariston Group
10-2016 - 10-2020
Country Director & IKAM / Directeur Général - Elco France at Ariston Group
7-2014 - 9-2016
Directeur Ventes Grand-Projets France at GRUNDFOS
9-2013 - 9-2016
Sales Development Manager Western Europe - Building Division at GRUNDFOS
9-2011 - 8-2013
Responsable National des Ventes Distribution / Indirect Sales Manager - France & Export at SMC

Education

2004 - 2005
M.B.A. from University of Illinois Springfield
2002 - 2004
IUP Commerce et Ventes from Université Pierre Mendès-France (Grenoble II)

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Lyon Area, France Job Level : Mid-senior Designation : Head of France / Directeur Général - Ariston France at Ariston Group
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Insights For Selling To Jérôme

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jérôme is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jérôme

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jérôme move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jérôme take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jérôme

Personality Compatibility


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