Jace Yeats

Inquirer
DISC Type : dc

CFO at Crimson Steel Supply LLC

Tulsa Metropolitan Area, United States

Overview

Jace Yeats is the Chief Financial Officer at Crimson Steel Supply, bringing extensive experience from his previous roles as an Assurance Manager at HoganTaylor LLP and Senior Audit Associate. He earned both his Bachelors and Masters degrees in Accountancy from Abilene Christian University and is a Certified Public Accountant.

Outside of work, Jace has a history as a competitive amateur disc golf player in Tulsa, Oklahoma. More recently, he was a co-owner of Crimson Steel Supply before its successful acquisition, showcasing his entrepreneurial and strategic involvement in the business beyond a purely financial role.

Following the acquisition of Crimson Steel Supply by White Cap, Jace praised the acquiring companys honesty and transparency.

Personality Overview

Hard To Convince

ROI Conscious

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Financial Leadership
As CFO, he guides Crimson Steel Supply's financial strategy, drawing on a career that started in public accounting and advanced to executive leadership.
Mergers & Acquisitions
He successfully navigated the acquisition of Crimson Steel Supply by White Cap, where he was a co-owner, and has spoken positively about the process.
Public Accounting
He built his foundational expertise through roles at HoganTaylor LLP and Hartman Leito & Bolt LLP, and is a Certified Public Accountant.

Media Appearances

Jace has no verified media appearances

Work History

7-2016
CFO at Crimson Steel Supply LLC
4-2013 - 7-2016
Assurance Manager at HoganTaylor LLP
9-2008 - 4-2013
Senior Audit Associate at Hartman Leito & Bolt LLP
6-2006 - 6-2008
Computer Hardware Student Manager / Replacement Program Tech at Abilene Christian University

Education

2007 - 2008
Masters from Abilene Christian University
2004 - 2007
Bachelors from Abilene Christian University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Tulsa Metropolitan Area, United States Job Level : Leadership Designation : CFO at Crimson Steel Supply LLC
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Insights For Selling To Jace

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jace is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jace

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jace move?

  • Their decision making speed is somewhere in the middle.
  • Can Jace take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jace

Personality Compatibility


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