Jack Essig

Observer
DISC Type : ci

Chief Revenue Officer (CRO) at TMB (Trusted Media Brands)

United States

Overview

Jack Essig is the Chief Revenue Officer at TMB, leveraging extensive experience from leading major media brands. He previously served as SVP and CRO for the Hearst Men’s Group, overseeing iconic titles like Esquire and Car & Driver, and as Publisher for Mens Health. Jack is a graduate of Niagara University.

Outside of his professional life, Jack is a family man with a wife and four daughters. Fitness is a significant part of his life, and he has a personal passion for participating in triathlons, which closely aligned with his previous leadership roles at health-focused publications.

He launched several innovative brand initiatives during his tenure at Rodale, including the highly successful Mens Health Urbanathlon.

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Media Brand Leadership
Has spent decades as a publisher and CRO, leading revenue and marketing for iconic media brands like Esquire, Men's Health, and TMB's portfolio.
Automotive Advertising
At Hearst, he developed winning strategies to leverage auto-enthusiast titles to secure large, multi-brand advertising deals with major car manufacturers.
Men's Lifestyle Media
His career has been deeply focused on the men's lifestyle and health sector, having led publishing efforts for Men's Journal, Men's Health, and Esquire.

Media Appearances

Jack has no verified media appearances

Work History

9-2025
Chief Revenue Officer (CRO) at TMB (Trusted Media Brands)
2-2024 - 9-2025
President, Media and Partnerships at Motorsport Network
7-2011 - 2-2023
SVP, Publishing Director and Chief Revenue Officer, Hearst Men’s Group at Hearst Corporation
2009 - 2011
SVP and Publisher, Men’s Health and Women’s Health Magazines at Rodale
2004 - 2009
VP and Publisher, Men’s Health Magazine at Rodale

Education

Education details unavailable from Niagara University

More Information

Social Presence :

Prographics :

Exp : 27 Location : United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at TMB (Trusted Media Brands)
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Insights For Selling To Jack

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jack is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jack

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jack move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jack take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jack

Personality Compatibility


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