Jack Horsfall

Observer
DISC Type : ic

Director of Solutions Engineering at Pixotope

Surrey, England, United Kingdom

Overview

Jack Horsfall is the Director of Solutions Engineering at Pixotope, leveraging extensive experience from roles at disguise, ChyronHego, and Sky. He is an expert in virtual production, real-time graphics, and next-generation storytelling, guiding companies in adopting complex visual technologies.

Outside of work, Jack shows a keen interest in sports, particularly cricket. He follows major events and appreciates the innovative use of technology in broadcasting, such as the application of virtual sets and augmented reality graphics in covering the Olympics.

He offers one-on-one consultations to help teams thoughtfully evaluate and integrate XR, LED volumes, and real-time workflows into their productions.

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Virtual Production
His career is centered on virtual production, from his current role at Pixotope to speaking on next-generation storytelling and celebrating innovative broadcasts like the Olympics.
Broadcast Technology
His experience spans from graphic operator at Sky to solutions design at disguise, showing a deep, long-term focus on the evolution of broadcast graphics and technology.
XR Workflow Integration
He proactively offers consultations to help teams implement XR, LED volumes, and real-time workflows, indicating a passion for foundational tech strategy.

Media Appearances

Jack has no verified media appearances

Work History

8-2025
Director of Solutions Engineering at Pixotope
11-2024
Manager, Solutions Design UK/EMEA at Disguise
8-2021 - 11-2024
Technical Solutions Manager at Disguise
1-2016 - 8-2021
Product Specialist at ChyronHego
6-2008 - 11-2015
Graphic Operator at Sky

Education

Education details unavailable from St.Pauls Catholic College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Surrey, England, United Kingdom Job Level : Mid-senior Designation : Director of Solutions Engineering at Pixotope
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Insights For Selling To Jack

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jack is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Jack

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jack move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Jack take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Jack

Personality Compatibility


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