Jack Knorpp

Critic
DISC Type : C

Senior Marketing Manager at GOODLES

Santa Cruz, California, United States

Overview

Jack is a Senior Marketing Manager at GOODLES, leveraging his experience from building campaigns for major brands like Red Bull. He is a Hobart and William Smith Colleges graduate and a certified Wilderness First Responder. People who have worked with him describe him as articulate, organized, and unflappable.

Outside of his marketing career, Jack has a strong interest in the outdoors, demonstrated by his advanced first aid certification. His background includes studying Spanish in Seville, suggesting an appreciation for different cultures and travel. He thrives in fast-paced, creative environments like his current home base in Santa Cruz.

Unique fact: He holds a Wilderness First Responder certification, an advanced medical training for remote environments.

Personality Overview

Information Seeker

Negotiator

Precise

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Creative Brand Campaigns
He has hands-on experience developing large-scale, creative campaigns for Red Bull, including custom train wraps and massive public events like the Soapbox Race.
New Product Launches
His introduction highlights a focus on launching new products and campaigns. He recently joined the growing brand GOODLES to help scale their marketing efforts.
Outdoor Activities
His Wilderness First Responder certification indicates a serious passion for outdoor and wilderness activities, requiring advanced medical and survival skills.

Media Appearances

Jack has no verified media appearances

Work History

11-2025
Senior Marketing Manager at GOODLES
5-2024 - 11-2025
Brand Supervisor at Kastner Los Angeles
9-2022 - 5-2024
Senior Brand Manager at Kastner
8-2021 - 9-2022
Social Media Manager at Havas
2-2021 - 9-2022
Senior Account Manager at Havas

Education

2013 - 2017
Bachelor of Arts (B.A.) from Hobart and William Smith Colleges
2015 - 2015
Spanish Studies from Universidad de Sevilla

More Information

Social Presence :

Prographics :

Exp : 7 Location : Santa Cruz, California, United States Job Level : Middle Designation : Senior Marketing Manager at GOODLES
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Insights For Selling To Jack

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jack is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jack

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jack move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jack take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jack

Personality Compatibility


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