Jack Light

Inquirer
DISC Type : dc

Senior Marketing Consultant at CUMULUS MEDIA

Amarillo, Texas, United States

Overview

Jack has no verified overview

Personality Overview

Judgemental

Upfront

Demanding

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Jack has no verified topics they care about

Media Appearances

Jack has no verified media appearances

Work History

9-2023
Senior Marketing Consultant at CUMULUS MEDIA
12-1979
Owner/Operator at DJ Entertainment Amarillo
3-2018 - 9-2023
Senior Underwriting Account Executive at Panhandle PBS
3-2017 - 2-2018
Marketing Consultant at Cumulus Media
3-2015 - 1-2017
Donor Recruitment Manager at Coffee Memorial Blood Center at Coffee Memorial Blood Center

Education

1977 - 1979
Associates from Amarillo College
1977 - 1979
Associate of Arts and Sciences (A.A.S.) from Amarillo College

More Information

Social Presence :

Prographics :

Exp : 45 Location : Amarillo, Texas, United States Job Level : Senior Designation : Senior Marketing Consultant at CUMULUS MEDIA
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Insights For Selling To Jack

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jack is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jack

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jack move?

  • Their decision making speed is somewhere in the middle.
  • Can Jack take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jack

Personality Compatibility


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