Jackie Roberts

Doer
DISC Type : ds

Marketing Manager, The Americas & UK at Dine Brands Global

Los Angeles Metropolitan Area, United States

Overview

A marketing professional with over 30 years of experience, Jackie specializes in the restaurant, retail, and hospitality industries. She has a proven record of managing multi-million dollar accounts for brands like Safeway and now orchestrates global brand strategy for Dine Brands Global. Colleagues describe her as thorough, energetic, and personable.

Based on her recent activities, Jackie appears passionate about fostering brand partnerships, particularly within Canada. She has been actively involved with events like the Calgary Stampede, highlighting a potential interest in large-scale community and equestrian events.

Unique fact: Outside of her corporate marketing career, Jackie was the co-proprietor and business manager for a seasonal catering company called Freight Foods.

Personality Overview

Long-term Focused

Strategic Planner

Fast-paced

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Global Brand Strategy
Her current role involves orchestrating marketing alignment across 10 regional and franchise markets for Dine Brands Global, driving adoption of global campaign strategies.
Franchise Marketing
Manages marketing for The Americas & UK at Dine Brands. Her recent social media activity is heavily focused on promoting IHOP in Canadian markets.
Integrated Campaigns
Has extensive experience leading multi-channel campaigns spanning TV, radio, print, OOH, and digital for major accounts throughout her career.

Media Appearances

Jackie has no verified media appearances

Work History

7-2019
Marketing Manager, The Americas & UK at Dine Brands Global
5-2015 - 6-2019
Supervisor, Cross-Screen Engagement at Quigley-Simpson
6-2011 - 5-2015
Account Supervisor at Russ Reid Company
9-2008 - 6-2011
Co-Proprietor, Business Manager at Freight Foods
2001 - 2008
VP/Management Supervisor at Dailey & Associates

Education

1988 - 1989
Pending from Pasadena City College
1987 - 1988
CDA from North-West College

More Information

Social Presence :

Prographics :

Exp : 39 Location : Los Angeles Metropolitan Area, United States Job Level : Middle Designation : Marketing Manager, The Americas & UK at Dine Brands Global
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Insights For Selling To Jackie

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jackie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jackie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jackie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jackie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jackie

Personality Compatibility


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