Jaco is the Founder and CEO of Radical Button, an AI-native agency with an in-house funding arm. With a background from Design Academy Eindhoven, he combines design and engineering to build distinct identities and user-centered experiences, while also investing in promising products.
He is deeply engaged with the intersection of design and cutting-edge technology. Jaco follows leading design firms like Pentagram and STUDIO DUMBAR/DEPT® and appreciates when digital interfaces achieve a cinematic quality, pointing to Shopifys recent work as a key example.
His company operates on the conviction that agencies must evolve from selling hours to providing execution, clarity, and direct investment.
Read the full overview →They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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