Jaco Lev

Inquirer
DISC Type : dc

Chief Executive Officer at Radical Button

Tel Aviv District, Israel

Overview

Jaco is the Founder and CEO of Radical Button, an AI-native agency with an in-house funding arm. With a background from Design Academy Eindhoven, he combines design and engineering to build distinct identities and user-centered experiences, while also investing in promising products.

He is deeply engaged with the intersection of design and cutting-edge technology. Jaco follows leading design firms like Pentagram and STUDIO DUMBAR/DEPT® and appreciates when digital interfaces achieve a cinematic quality, pointing to Shopifys recent work as a key example.

His company operates on the conviction that agencies must evolve from selling hours to providing execution, clarity, and direct investment.

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Future of Agencies
Believes the traditional agency model is broken and that the future lies in providing execution, clarity, and conviction—not just selling hours and decks.
Autonomous Design
Actively explores the intersection of design systems and autonomous agents, believing this combination will create the next generation of user interfaces.
Systemic Thinking
Argues that most founders have a structure problem, not a design problem, advocating for scalable design systems over beautiful but disconnected homepages.

Media Appearances

Jaco has no verified media appearances

Work History

4-2021
Chief Executive Officer at Radical Button
1-2019 - 6-2021
Business Development Executive at Aimé Leon Dore
3-2016 - 6-2018
Lead Engineer at Notion

Education

3-2016 - 9-2019
Master of Arts - MA from Reichman University
2-2013 - 2-2016
B.Des from Design Academy Eindhoven

More Information

Social Presence :

Prographics :

Exp : 9 Location : Tel Aviv District, Israel Job Level : Leadership Designation : Chief Executive Officer at Radical Button
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Insights For Selling To Jaco

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jaco is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jaco

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jaco move?

  • Their decision making speed is somewhere in the middle.
  • Can Jaco take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jaco

Personality Compatibility


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