Jacob Sander

Questioner
DISC Type : c

Senior Manager, Marketing Analytics at Fiskars Group

Copenhagen, Capital Region of Denmark, Denmark

Overview

Jacob Sander leads Data & Personalization at Fiskars Group, focusing on building a data-driven culture to foster sustainable growth. His career has progressed through key roles in marketing and insights analytics, leveraging a Masters degree from the University of Chinese Academy of Sciences to blend strategic vision with technical execution.

He holds a Masters degree from the University of Chinese Academy of Sciences and also studied at Yonsei University in South Korea.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Data-driven Personalization
His current role and his team's focus at Fiskars Group are centered on using data for personalization and optimizing the customer experience.
Marketing Analytics
He has a proven track record in marketing analytics, holding progressively senior roles in the field at both Fiskars Group and Merkle.
Agile Methodologies
His team utilizes Agile ways of working, a practice supported by his certification as a SAFe® 6 Product Owner/Product Manager.

Media Appearances

Jacob has no verified media appearances

Work History

7-2023
Senior Manager, Marketing Analytics at Fiskars Group
5-2022 - 6-2023
Insights & Analytics Manager at Fiskars Group
7-2021 - 5-2022
Senior Analytics Consultant at Merkle Danmark
6-2019 - 7-2021
Web Analytics Consultant at Merkle Danmark
10-2016 - 6-2019
Associate Strategist at Merkle Danmark

Education

2014 - 2016
Master's Degree from University of Chinese Academy of Sciences
2013 - 2013
Exchange program from Yonsei University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Senior Manager, Marketing Analytics at Fiskars Group
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Insights For Selling To Jacob

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacob is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jacob

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jacob move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jacob take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jacob

Personality Compatibility


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