Jacob Winther Johansen in

Jacob Winther Johansen

Critic · DISC type C
Senior Marketing Activation Manager at Demant
📍 Copenhagen Metropolitan Area, Denmark

Jacob is a Senior Marketing Activation Manager at Demant, driving marketing excellence and digital transformation. With a background in B2B and B2C marketing at companies like Vestas, he has a proven record of building strong brands with a customer-focused mindset. He holds a Masters from Lund University and is described as professional and skilled.

Outside of his core role, Jacob is passionate about the marketing profession itself, demonstrating this through his leadership of a B2B marketing network. He shows a keen interest in industry thought leaders like Mark Ritson and expresses genuine excitement for the real-world impact of the innovative products he helps bring to market.

Unique fact: Jacob serves as a B2B Marketing Network Leader for Dansk Markedsføring, facilitating knowledge sharing among peers.

Read the full overview →
Experience
19 Years
Current Role
Senior Marketing Activation Manager
Job Level
Middle
Location
Copenhagen Metropolitan Area, Denmark
Personality Overview

How Jacob shows up

Information Seeker
ROI Driven
Precise

They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Jacob cares about

B2B Marketing
He is a B2B Marketing Network Leader at Dansk Markedsføring, showing a deep commitment to the field beyond his primary job.
Digital Transformation
His current role at Demant focuses on consulting marketing managers on digital marketing transformation and omnichannel execution to achieve commercial impact.
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Career

Work history

4-2025
Senior Marketing Activation Manager
Demant
12-2024
Netværksleder
Dansk Markedsføring
10-2023
Marketing Activation Manager
Demant
1-2023 - 10-2023
Strategic Marketing Consultant
Cross-Border Communications
12-2021 - 9-2022
Global Marketing Director - Campaigns & Engagement
Vestas
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2010
Masters
Lund University
2008 - 2009
Marketing and Advertising
San Francisco State University, Lam Family College of Business
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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