Jacob Winther Johansen

Critic
DISC Type : C

Senior Marketing Activation Manager at Demant

Copenhagen Metropolitan Area, Denmark

Overview

Jacob is a Senior Marketing Activation Manager at Demant, driving marketing excellence and digital transformation. With a background in B2B and B2C marketing at companies like Vestas, he has a proven record of building strong brands with a customer-focused mindset. He holds a Masters from Lund University and is described as professional and skilled.

Outside of his core role, Jacob is passionate about the marketing profession itself, demonstrating this through his leadership of a B2B marketing network. He shows a keen interest in industry thought leaders like Mark Ritson and expresses genuine excitement for the real-world impact of the innovative products he helps bring to market.

Unique fact: Jacob serves as a B2B Marketing Network Leader for Dansk Markedsføring, facilitating knowledge sharing among peers.

Personality Overview

Information Seeker

ROI Driven

Precise

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

B2B Marketing
He is a B2B Marketing Network Leader at Dansk Markedsføring, showing a deep commitment to the field beyond his primary job.
Digital Transformation
His current role at Demant focuses on consulting marketing managers on digital marketing transformation and omnichannel execution to achieve commercial impact.
Brand Management
He has a background in strategic brand management from his agency experience and shows a personal interest by following branding experts like Mark Ritson.

Media Appearances

Jacob has no verified media appearances

Work History

4-2025
Senior Marketing Activation Manager at Demant
12-2024
Netværksleder at Dansk Markedsføring
10-2023
Marketing Activation Manager at Demant
1-2023 - 10-2023
Strategic Marketing Consultant at Cross-Border Communications
12-2021 - 9-2022
Global Marketing Director - Campaigns & Engagement at Vestas

Education

2009 - 2010
Masters from Lund University
2008 - 2009
Marketing and Advertising from San Francisco State University, Lam Family College of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen Metropolitan Area, Denmark Job Level : Middle Designation : Senior Marketing Activation Manager at Demant
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Insights For Selling To Jacob

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacob is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jacob

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jacob move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jacob take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jacob

Personality Compatibility


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