Jacob Winther Johansen in

Jacob Winther Johansen

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Senior Marketing Activation Manager at Demant
📍 Copenhagen Metropolitan Area, Denmark

Jacob is a Senior Marketing Activation Manager at Demant, driving marketing excellence and digital transformation. With a background in B2B and B2C marketing at companies like Vestas, he has a proven record of building strong brands with a customer-focused mindset. He holds a Masters from Lund University and is described as professional and skilled.

Outside of his core role, Jacob is passionate about the marketing profession itself, demonstrating this through his leadership of a B2B marketing network. He shows a keen interest in industry thought leaders like Mark Ritson and expresses genuine excitement for the real-world impact of the innovative products he helps bring to market.

Unique fact: Jacob serves as a B2B Marketing Network Leader for Dansk Markedsføring, facilitating knowledge sharing among peers.

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Experience
19 Years
Current Role
Senior Marketing Activation Manager
Job Level
Middle
Location
Copenhagen Metropolitan Area, Denmark
Personality Overview

How Jacob shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jacob cares about

B2B Marketing
He is a B2B Marketing Network Leader at Dansk Markedsføring, showing a deep commitment to the field beyond his primary job.
Digital Transformation
His current role at Demant focuses on consulting marketing managers on digital marketing transformation and omnichannel execution to achieve commercial impact.
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Career

Work history

4-2025
Senior Marketing Activation Manager
Demant
12-2024
Netværksleder
Dansk Markedsføring
10-2023
Marketing Activation Manager
Demant
1-2023 - 10-2023
Strategic Marketing Consultant
Cross-Border Communications
12-2021 - 9-2022
Global Marketing Director - Campaigns & Engagement
Vestas
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2010
Masters
Lund University
2008 - 2009
Marketing and Advertising
San Francisco State University, Lam Family College of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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