Jacques Yeterian

Questioner
DISC Type : c

Editorial Director / Partner at MarcoPolis

Paris, Île-de-France, France

Overview

Jacques Yeterian is the Partner and Editorial Director at MarcoPolis, a global communications agency. With a background in international marketing from De Montfort University, he has extensive experience conducting high-level interviews in 34 countries, building a vast network of influential contacts.

Outside of his professional life, Jacques shows an appreciation for the performing arts. After attending a performance, he expressed admiration for the choreography and performers, stating the experience allowed him to "discover another world, " indicating an interest in cultural and artistic events.

He has personally interviewed more than 20 heads of state, including iconic world leaders such as Nelson Mandela, Jacques Chirac, and Hugo Chavez.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

High-Profile Interviews
He has interviewed over 20 heads of state, 200 ministers, and 2000 CEOs, making this a core component of his professional expertise.
Global Affairs
His work involves interviewing leaders and executives in 34 countries, indicating a deep understanding of international business and politics.
Performing Arts
He has publicly expressed his admiration for dance and choreography, indicating a personal interest in cultural performances.

Media Appearances

Jacques has no verified media appearances

Work History

11-2007
Editorial Director / Partner at MarcoPolis

Education

1992 - 1993
Marketing international from De Montfort University
1989 - 1992
Stratégie from Ecole Supérieure de Commerce de Chambéry

More Information

Social Presence :

Prographics :

Exp : 18 Location : Paris, Île-de-France, France Job Level : Mid-senior Designation : Editorial Director / Partner at MarcoPolis
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Insights For Selling To Jacques

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacques is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jacques

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jacques move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jacques take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jacques

Personality Compatibility


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