Jade Dutta, CIPD

Questioner
DISC Type : c

Country Brand Manager | FORCLAZ at Decathlon Sports India

Bengaluru, Karnataka, India

Overview

Jade is a CIPD-qualified Country Brand Manager at Decathlon Sports India with over ten years of experience. An MBA graduate from the University of Gloucestershire, she has progressed from customer-facing roles to managing national brand strategy for lines like FORCLAZ and OXELO.

Driven by a mission to make sports matter in India, she focuses on organizational satisfaction through her interpersonal skills and hard work. Her publication on stress management indicators suggests a keen interest in personal and professional well-being and operational efficiency.

She recently celebrated her 10-year anniversary at Decathlon, having grown from a retail role to a country-level brand manager.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sports Brand Management
Has extensive experience as a Country Brand Manager for multiple Decathlon sports brands, including FORCLAZ (trekking) and OXELO (skating).
Innovative Marketing
Shows a focus on creative marketing strategies, such as expanding product availability to major e-commerce fashion platforms like Myntra.
Long-term Innovation
Values long-term R&D to create simple and fast solutions for customers, believing in decades of innovation for split-second results.

Media Appearances

Jade has no verified media appearances

Work History

7-2023
Country Brand Manager | FORCLAZ at Decathlon Sports India
2-2022 - 7-2023
Country Brand Manager | OXELO at Decathlon Sports India
3-2019 - 2-2022
Commercial Manager | DOMYOS at Decathlon Sports India
10-2018 - 2-2022
Efficiency Leader at Decathlon Sports India
12-2017 - 9-2018
Customer Relationship Management Referent at Decathlon Sports India

Education

2014 - 2014
Associate’s Degree from University of Staffordshire
2012 - 2013
Master of Business Administration (M.B.A.) from University of Gloucestershire

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Country Brand Manager | FORCLAZ at Decathlon Sports India
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Insights For Selling To Jade

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jade is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jade

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jade move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jade take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jade

Personality Compatibility


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