Jake Shuford

Examiner
DISC Type : cs

Account Executive, Growth at AcuityMD

Arvada, Colorado, United States

Overview

Jake is a results-driven sales professional with over a decade of experience in the medical device and MedTech SaaS industries, currently serving as an Account Executive at AcuityMD. He has a history of exceeding quotas and achieving top national rankings. Jake earned his Bachelors in Psychology and a Business Minor from the University of Colorado at Boulder.

Outside of his sales career, Jake is a published author of medical horror and psychological thriller novels, including "The Secret of the Green Anole" and "Nonelective Murder". This passion for writing was inspired by his work in orthopedics. He also has a lifelong interest in reptiles and amphibians, which he grew up with as pets.

Unique fact: He leverages his experience in the operating room as direct inspiration for his published medical thriller novels.

Personality Overview

Overcautious

Status Quo Seeker

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Medical Technology
His entire career is focused on accelerating the adoption of new medical technologies, from orthopedic implants to MedTech SaaS platforms.
Thriller & Horror Writing
He is a published author of multiple novels in the genre, including "The Secret of the Green Anole", and actively works on new books.
SaaS Sales Strategy
His recent roles at AcuityMD and Vertos focus on building and executing high-impact sales strategies for SaaS solutions in the healthcare sector.

Media Appearances

Jake has no verified media appearances

Work History

5-2026
Account Executive, Growth at AcuityMD
5-2024 - 4-2026
Account Executive at Vertosa
2021 - 2024
Healthcare Senior Account Manager at Smith & Nephew
2016 - 2020
Healthcare Account Executive at Arthrex
6-2015 - 7-2015
Brand Ambassador at Business of Sports Program

Education

2012 - 2016
Bachelor's Degree of Arts in Psychology from Univerisity of Colorado at Boulder
Business Minor from University of Colorado Boulder - Leeds School of Business

More Information

Social Presence :

Prographics :

Exp : 11 Location : Arvada, Colorado, United States Job Level : Middle Designation : Account Executive, Growth at AcuityMD
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Insights For Selling To Jake

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jake is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jake

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Jake move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jake take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jake

Personality Compatibility


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