Jake Spotswood, MSBA

Commander
DISC Type : D

Brand Strategy & Marketing Consultant at Lume & Co

Miami Beach, Florida, United States

Overview

Jake Spotswood is a Brand Strategy and Marketing Consultant and the founder of Lume & Co, which focuses on wellness CPG brands. He leverages a background in strategy consulting from Accenture and a Masters in Business Administration from Virginia Tech to build modern growth engines for his clients, combining organic content, Meta ads, and founder ghostwriting.

Outside of consulting, Jake is a lifelong athlete and a former 2x NCAA All-American in track & field. He channels this passion into his personal brand and coaching service, Optix Group, where he helps working professionals with their health and fitness. His interests also include fishing, reading, golf, and billiards.

He holds school records in both the heptathlon and decathlon at Virginia Tech.

Personality Overview

Impact-Driven

Very Quick

Strong-Willed

More than the product, they care about the impact of the product.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Wellness CPG Brands
His agency, Lume & Co, is mission-driven to make the world healthier by creating growth strategies specifically for wellness and consumer packaged goods companies.
Social Media Growth
With over 127K followers, he actively writes articles and shares his expertise on using organic content and personal branding on LinkedIn to drive business opportunities.
Athlete Well-being
As a former NCAA All-American who recovered from a severe injury, he often posts about the importance of training for mental and physical health.

Media Appearances

Jake has no verified media appearances

Work History

7-2025
Brand Strategy & Marketing Consultant at Lume & Co
10-2023 - 9-2025
Strategy & Consulting at Accenture
10-2023 - 9-2025
Fitness Coach & Creator at Optix Group, LLC
7-2023 - 11-2023
Brand Strategy & Sales Consultant at Triumph NIL
10-2022 - 6-2023
Represented Athlete at Triumph NIL

Education

Masters of Science in Business Administration - MSBA-BA from Virginia Tech - Pamplin College of Business
Masters of Science from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 3 Location : Miami Beach, Florida, United States Job Level : Junior Designation : Brand Strategy & Marketing Consultant at Lume & Co
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Insights For Selling To Jake

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jake is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jake

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jake move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jake take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jake

Personality Compatibility


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