Jake Spotswood, MSBA in

Jake Spotswood, MSBA

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Brand Strategy & Marketing Consultant at Lume & Co
📍 Miami Beach, Florida, United States

Jake Spotswood is a Brand Strategy and Marketing Consultant and the founder of Lume & Co, which focuses on wellness CPG brands. He leverages a background in strategy consulting from Accenture and a Masters in Business Administration from Virginia Tech to build modern growth engines for his clients, combining organic content, Meta ads, and founder ghostwriting.

Outside of consulting, Jake is a lifelong athlete and a former 2x NCAA All-American in track & field. He channels this passion into his personal brand and coaching service, Optix Group, where he helps working professionals with their health and fitness. His interests also include fishing, reading, golf, and billiards.

He holds school records in both the heptathlon and decathlon at Virginia Tech.

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Experience
3 Years
Current Role
Brand Strategy & Marketing Consultant
Job Level
Junior
Location
Miami Beach, Florida, United States
Personality Overview

How Jake shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jake cares about

Wellness CPG Brands
His agency, Lume & Co, is mission-driven to make the world healthier by creating growth strategies specifically for wellness and consumer packaged goods companies.
Social Media Growth
With over 127K followers, he actively writes articles and shares his expertise on using organic content and personal branding on LinkedIn to drive business opportunities.
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Career

Work history

7-2025
Brand Strategy & Marketing Consultant
Lume & Co
10-2023 - 9-2025
Strategy & Consulting
Accenture
10-2023 - 9-2025
Fitness Coach & Creator
Optix Group, LLC
7-2023 - 11-2023
Brand Strategy & Sales Consultant
Triumph NIL
10-2022 - 6-2023
Represented Athlete
Triumph NIL
In the press

Media appearances

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Education
Masters of Science in Business Administration - MSBA-BA
Virginia Tech - Pamplin College of Business
Masters of Science
Virginia Tech
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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