James is an internet pioneer with experience spanning Web1 to Web3. As the Founder and CEO of SUPERLUXE, he is merging the worlds of fine art and blockchain technology. Described as knowledgeable, engaging, and humorous, he also tutors an MSc in Digital Marketing at Manchester Metropolitan University.
Outside of his main ventures, James is a "Pizzapreneur" as the owner of Pizza Box, a make-your-own pizza kit company he runs with his wife. He is also a dedicated community mentor and ambassador for Digital Jersey, where he actively shares his extensive knowledge to foster local tech growth.
James authored the book "e-Business - A Jargon-Free Practical Guide, " drawing from his real-world experiences in the early days of e-commerce.
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