James B.

Trailblazer
DISC Type : DI

Senior Industrial Designer - Bike & Ski helmets, Ski Goggles, Prescription Eyewear & Sunglasses at Smith Optics

Portland, Oregon, United States

Overview

James is a British-educated industrial designer with 20 years of experience leading products from concept to production. He holds a Six Sigma Green Belt and an MBA, and colleagues describe him as a passionate, talented, and creative idea generator. His expertise lies in integrating user needs, creativity, and business strategy.

Outside of his design work, James is an avid cyclist and outdoor enthusiast. He runs a website dedicated to cycling routes and gear, combining his professional skills in technical writing and product research with his personal passion for the sport. His interests also extend to running, boating, and weightlifting.

He has won both the prestigious Red Dot Design Award and an IDEA Bronze Award for his work.

Personality Overview

Assertive

Charismatic

Persuasive

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

User-Centric Design
His profile emphasizes designing to meet "genuine user needs" and his work history includes extensive consumer research at companies like Nike and Smith Optics.
Concept to Production
He specializes in guiding the entire product lifecycle, from initial ideation and sketching through to final production, with over two decades of experience in the field.
Cycling & Gear
He is self-employed as a writer for Buckyrides. com, a website focused on cycling routes and equipment, indicating a deep personal and professional interest in the sport.

Media Appearances

Outdoor Retailer Snow 2023 – Smith Optics, James Brand, and BOA. Featured in The MTB Lab

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DESTROYING Ski Goggles at Smith Optics!? | Stemheads Interviews. Featured in YouTube (Stemheads)

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James B. – Helmets, Goggles, Eyewear & Sunglasses at Smith Optics. Featured in TheOrg.com

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Work History

8-2024
Senior Industrial Designer - Bike & Ski helmets, Ski Goggles, Prescription Eyewear & Sunglasses at Smith Optics
12-2021 - 12-2023
Senior Industrial Designer - Van accessories and soft and hard systems at Adventure Wagon
2-2020 - 6-2022
Senior Industrial Designer - Swimwear and Goggles at Nike
4-2018
Writer : Buckyrides.com - Cycling routes and gear website at Self-employed
9-2015 - 12-2017
Sr Industrial Designer - Knives & Multitools at Leatherman Tool Group

Education

BSc (Hons) from The University of Salford
Master of Business Administration - MBA from Bellarmine University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Portland, Oregon, United States Job Level : Mid-senior Designation : Senior Industrial Designer - Bike & Ski helmets, Ski Goggles, Prescription Eyewear & Sunglasses at Smith Optics
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from James

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can James take some risk or not?

  • If necessary, they will be ready to take risks.

You And James

Personality Compatibility


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