James B. in

James B.

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Senior Industrial Designer - Bike & Ski helmets, Ski Goggles, Prescription Eyewear & Sunglasses at Smith Optics
📍 Portland, Oregon, United States

James is a British-educated industrial designer with 20 years of experience leading products from concept to production. He holds a Six Sigma Green Belt and an MBA, and colleagues describe him as a passionate, talented, and creative idea generator. His expertise lies in integrating user needs, creativity, and business strategy.

Outside of his design work, James is an avid cyclist and outdoor enthusiast. He runs a website dedicated to cycling routes and gear, combining his professional skills in technical writing and product research with his personal passion for the sport. His interests also extend to running, boating, and weightlifting.

He has won both the prestigious Red Dot Design Award and an IDEA Bronze Award for his work.

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Experience
26 Years
Current Role
Senior Industrial Designer - Bike & Ski helmets, Ski Goggles, Prescription Eyewear & Sunglasses
Job Level
Mid-senior
Location
Portland, Oregon, United States
Personality Overview

How James shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics James cares about

User-Centric Design
His profile emphasizes designing to meet "genuine user needs" and his work history includes extensive consumer research at companies like Nike and Smith Optics.
Concept to Production
He specializes in guiding the entire product lifecycle, from initial ideation and sketching through to final production, with over two decades of experience in the field.
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Career

Work history

8-2024
Senior Industrial Designer - Bike & Ski helmets, Ski Goggles, Prescription Eyewear & Sunglasses
Smith Optics
12-2021 - 12-2023
Senior Industrial Designer - Van accessories and soft and hard systems
Adventure Wagon
2-2020 - 6-2022
Senior Industrial Designer - Swimwear and Goggles
Nike
4-2018
Writer : Buckyrides.com - Cycling routes and gear website
Self-employed
9-2015 - 12-2017
Sr Industrial Designer - Knives & Multitools
Leatherman Tool Group
In the press

Media appearances

Outdoor Retailer Snow 2023 – Smith Optics, James Brand, and BOA. Featured in The MTB Lab
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DESTROYING Ski Goggles at Smith Optics!? | Stemheads Interviews. Featured in YouTube (Stemheads)
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Education
BSc (Hons)
The University of Salford
Master of Business Administration - MBA
Bellarmine University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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