James Bailey in

James Bailey

Sharpshooter · DISC type DC
Founder at Prepare2Lead
📍 Birmingham, England, United Kingdom

James Bailey is the founder of Prepare2Lead, a training platform specializing in PRINCE2 project management. An author of two books on project execution and business cases, he has significant experience advising UK public sector clients. He holds an MSc from the University of Westminster and is a certified PRINCE2 Practitioner.

Outside of his corporate training focus, James is the founder and CEO of Natural Apiary. This venture reflects a passion for beekeeping and sustainability, demonstrating an entrepreneurial spirit that extends to the natural world. He has appeared in media to demystify the practice of beekeeping for others.

Unique fact: Beyond his project management career, he founded Natural Apiary, a company dedicated to beekeeping products and education.

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Experience
26 Years
Current Role
Founder
Job Level
Leadership
Location
Birmingham, England, United Kingdom
Personality Overview

How James shows up

Rigorous & Demanding
Thorough Evaluator
Fast But Analytical

They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Priorities

Topics James cares about

PRINCE2 Methodology
His company, Prepare2Lead, is built around helping professionals use PRINCE2 with confidence in real-world environments, not just pass an exam.
Business Case Writing
He authored the book "Write a Winning Business Case" and has extensive experience developing strategic business cases for UK government programmes.
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Career

Work history

12-2025
Founder
Prepare2Lead
4-2025 - 10-2025
Associate Director - Business Case and Project Management Advisory
Gleeds
1-2024 - 3-2025
Consultant - Business Case & Programme Advisory
strat-edgy
11-2018 - 12-2020
Non-Executive Director
Pinpoint Local
8-2014 - 10-2022
Global Head of Project Delivery and Client Strategy
FirstWire Apps
In the press

Media appearances

Media appearances and press coverage
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Education
2004 - 2006
Master of Science (MSc)
University of Westminster
1996 - 1998
Bachelor of Arts (BA) (hons)
Brunel University of London
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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