James Barr in

James Barr

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Chief Executive Officer - IVF at SEHA - Abu Dhabi Health Services Co.
📍 Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

James Barr is a senior healthcare executive and the CEO of IVF for SEHA, a PureHealth company. A Fellow Chartered Certified Accountant with a BSc from the University of Southampton, he has an extensive international track record of driving growth and leading multi-site fertility clinics across Europe, the UK, and India.

He is passionate about creating an inclusive culture built on honesty and integrity. Colleagues describe him as a professional, empathetic, and supportive leader who is commercially astute and develops high-performing teams dedicated to transforming the fertility and reproductive healthcare field.

His unique expertise combines a strong financial background as a Chartered Accountant with deep operational leadership in the highly specialized and regulated global healthcare sector.

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Experience
26 Years
Current Role
Chief Executive Officer - IVF
Job Level
Leadership
Location
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics James cares about

AI in Fertility
Proudly announced the adoption of Vitrolife’s iDAScore, an AI model for embryo selection, to enhance clinical pregnancy rates and leverage technology to assist expert embryologists.
Reproductive Medicine Education
Launched the UAE's first joint Reproductive Endocrinology & Infertility Fellowship for doctors, supporting the national vision to advance reproductive medicine and strengthen families.
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Career

Work history

11-2024
Chief Executive Officer - IVF
SEHA - Abu Dhabi Health Services Co.
2-2023 - 10-2024
Managing Director
Bridge Clinic London
1-2023
Associate
Greybeard Healthcare
9-2019 - 11-2022
Managing Director Fertility Services
Medicover
11-2018 - 2-2019
Senior Project Manager
Ramsay Sime Darby Health Care
In the press

Media appearances

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Education
Fellow Chartered Certified Accountant (FCCA)
ACCA
1988 - 1991
BSc
University of Southampton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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