James C.
Pioneer · DISC type DSIJames is a data leader with over 25 years of experience in digital advertising at firms like Microsoft, Verizon, and Yahoo. As the Global VP of Data at Teads, he specializes in data-driven marketing strategies, AI transformation, and navigating the cookieless advertising transition. People who have worked with him describe him as knowledgeable, collaborative, passionate, and sharp.
Outside of his corporate role, James is a competitive sports car and open-wheel racer, having competed professionally in the US and UK. He is passionate about driver development and has created tutorials and provided coaching on using data analysis to improve driving performance, effectively merging his professional expertise with his personal hobby.
He authored the book "Search Marketing Strategies: A Marketers Guide to Objective Driven Success from Search Engines. "
Read the full overview →How James shows up
They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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