James C.
Login to view DISC.James is a data leader with over 25 years of experience in digital advertising at firms like Microsoft, Verizon, and Yahoo. As the Global VP of Data at Teads, he specializes in data-driven marketing strategies, AI transformation, and navigating the cookieless advertising transition. People who have worked with him describe him as knowledgeable, collaborative, passionate, and sharp.
Outside of his corporate role, James is a competitive sports car and open-wheel racer, having competed professionally in the US and UK. He is passionate about driver development and has created tutorials and provided coaching on using data analysis to improve driving performance, effectively merging his professional expertise with his personal hobby.
He authored the book "Search Marketing Strategies: A Marketers Guide to Objective Driven Success from Search Engines. "
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