James C.

Pioneer
DISC Type : DSI

Global VP, Data at Teads

London, England, United Kingdom

Overview

James is a data leader with over 25 years of experience in digital advertising at firms like Microsoft, Verizon, and Yahoo. As the Global VP of Data at Teads, he specializes in data-driven marketing strategies, AI transformation, and navigating the cookieless advertising transition. People who have worked with him describe him as knowledgeable, collaborative, passionate, and sharp.

Outside of his corporate role, James is a competitive sports car and open-wheel racer, having competed professionally in the US and UK. He is passionate about driver development and has created tutorials and provided coaching on using data analysis to improve driving performance, effectively merging his professional expertise with his personal hobby.

He authored the book "Search Marketing Strategies: A Marketers Guide to Objective Driven Success from Search Engines. "

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

AI in Advertising
His current role focuses on leveraging Generative and Agentic AI. He actively speaks on how AI is reshaping advertising strategy and has completed multiple recent AI leadership courses.
Cookieless Future
A primary focus of his current role at Teads is leading the transition to a cookieless advertising landscape, frequently writing and speaking on the topic.
Sports Car Racing
A long-time passion and serious hobby, he competes in sports car and Formula Ford events and runs a website dedicated to his racing activities.

Media Appearances

Talks With Teads | One Audience, Everywhere: How AI is Reshaping Creative and Strategy with Teads' James Colborn. Featured in Teads Blog

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Talks With Teads | James Colborn, Teads on Navigating Google's Cookie Deprecation Delay. Featured in Teads Blog

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Talk with Teads - James Colborn. Featured in Vimeo

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Work History

1-2022
Global VP, Data at Teads
6-2017 - 11-2021
Head of Global Data Solutions at Verizon Media
7-2015 - 6-2017
Head of Data Sales, US at AOL
10-2010 - 7-2015
Director, Specialist Sales, Programmatic & Audience Targeting Team at Microsoft
10-2008 - 10-2010
Director, Product Marketing, Microsoft Media Network at Microsoft

Education

1-2018 - 1-2026
Chartered Marketer from CIM | The Chartered Institute of Marketing
1998 - 2000
Post Graduate Diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Senior Designation : Global VP, Data at Teads
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from James

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are generally fast movers and can take quick decisions
  • Can James take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And James

Personality Compatibility


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