James Cross

Inquirer
DISC Type : cd

Director of Engineering at Neueda

Holmfirth, England, United Kingdom

Overview

James is a hands-on Director of Engineering at Neueda with global experience delivering large-scale platforms for enterprise clients. His career includes extensive leadership at Citi in London and New York, shaping his expertise in highly regulated financial environments. He is a graduate of Newcastle University.

Outside of his direct leadership responsibilities, James shows a deep passion for the broader technology landscape. He actively participates in major industry events like GitHub Universe in San Francisco, indicating a keen interest in staying current with the latest developer tools and trends.

He authored a public blog post detailing how Neueda leverages AWS to build scalable, cloud-native training environments for thousands of users.

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Developer Upskilling
Writes about building AWS-powered, scalable training environments to help organizations upskill their technology teams quickly and effectively.
AI in Development
Focuses on accelerating value through smarter tooling and AI-driven development. Attends events like GitHub Universe to explore the latest in AI agents for coding.
Hands-on Leadership
Maintains a philosophy of staying close to the code, contributing directly, and solving technical challenges alongside his teams to set a standard for engineering excellence.

Media Appearances

James has no verified media appearances

Work History

4-2025
Director of Engineering at Neueda
7-2024 - 4-2025
Senior Technical Consultant at Neueda
8-2020 - 4-2024
Vice President at Citi
11-2017 - 8-2020
Vice President at Citi
8-2014 - 11-2017
Assistant Vice President at Citi

Education

2009 - 2012
Bachelor of Science (BSc) from Newcastle University
2007 - 2009
Education details unavailable from Alton College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Holmfirth, England, United Kingdom Job Level : Mid-senior Designation : Director of Engineering at Neueda
URL has been copied!

Insights For Selling To James

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from James

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will James move?

  • Their decision making speed is somewhere in the middle.
  • Can James take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And James

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.