James Dunthorne

Critic
DISC Type : C

CEO at Neuron Innovations

London, England, United Kingdom

Overview

James Dunthorne is the CEO of Neuron Innovations, bringing 15 years of startup experience in drone technology. A researcher from Loughborough University, he previously developed a successful railway surveying drone. Colleagues describe him as enthusiastic, knowledgeable, and pragmatic.

Outside of his core roles, James is deeply involved in shaping industry regulations through his committee work on BSI/ISO drone standards.

His company recently won a project with NATO to explore dual-use cases for its resilient, edge-native aircraft and drone tracking network.

Personality Overview

ROI Driven

Negotiator

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Drone Integration
His current focus is solving major challenges in drone integration, specifically connecting flight tracking sensors and using AI for real-time hazard detection.
Decentralized Networks
He is building Neuron's network to be edge-native, making it more resilient to cyber attacks and outages compared to centralized server-based systems.
UAS Standards
Actively involved in shaping drone industry regulations, having led standards development for ARPAS-UK and served on BSI/ISO committees.

Media Appearances

James has no verified media appearances

Work History

9-2021
CEO at Neuron Innovations
10-2019
CPO at Neuron Innovations
1-2019
Director at Fleet UAS
3-2018
Committee at ARPAS-UK
6-2016 - 12-2018
UAV Technical Manager at Plowman Craven

Education

9-2011 - 9-2014
Research from Loughborough University
2007 - 2011
Masters from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO at Neuron Innovations
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from James

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can James take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And James

Personality Compatibility


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