Nick Cherry

Pioneer
DISC Type : sdi

Divisional CEO at Phillips & Cohen Associates, Ltd. and Ardent Credit Services

Manchester Area, United Kingdom

Overview

Nick Cherry is a financial services executive with nearly 30 years of experience, currently serving as Divisional CEO for both Phillips & Cohen Associates and Ardent Credit Services. He leads global operations in specialist, compassionate debt recovery, including deceased account management. He holds a BA Hons from the University of Hull.

Outside of his primary roles, Nick is active in industry governance, having served as Deputy Chair for the Credit Services Association. He is a keen sportsman, with particular interests in rugby and cricket, and is a supporter of Manchester United.

He has a strong focus on enhancing customer experience during difficult times, championing digital solutions to simplify administrative processes for bereaved families.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Compassionate Collections
Heads a company known for its unique, compassionate approach to deceased account management and emphasizes treating customers with empathy and respect in public statements.
Digital Transformation
Leads Ardent Credit Services, a "digitally led" organization, and promotes digital platforms like NotifyNOW to streamline processes for customers.
Credit Industry Governance
Has held leadership roles, including Deputy Chair, at the Credit Services Association, the trade body for the UK debt collection industry.

Media Appearances

Nick has no verified media appearances

Work History

10-2025
Divisional CEO at Phillips & Cohen Associates, Ltd. and Ardent Credit Services
4-2017 - 10-2025
Chief Operating Officer at Phillips & Cohen Associates, Ltd.
4-2010 - 4-2017
Managing Director - International at Phillips & Cohen Associates, Ltd.
2-2017 - 2-2025
Deputy Chair at Credit Services Association
2-2013 - 1-2017
Board Director at Credit Services Association

Education

1992 - 1995
BA Hons from University of Hull
1985 - 1992
Education details unavailable from William Hulme Grammar

More Information

Social Presence :

Prographics :

Exp : N/A Location : Manchester Area, United Kingdom Job Level : N/A Designation : Divisional CEO at Phillips & Cohen Associates, Ltd. and Ardent Credit Services
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nick

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They are generally fast movers and can take quick decisions
  • Can Nick take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nick

Personality Compatibility


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