James Engelbert

Trailblazer
DISC Type : DI

Advisor at AiSentr

London Area, United Kingdom

Overview

James is the Head of Digital Product at CityFibre, with over 10 years of leadership experience at companies like BT Sport and Salesforce. He holds a masters-level qualification in leadership from Imperial College London. Colleagues describe him as a compassionate, strategic, and supportive leader, focused on building high-performing teams.

He is passionate about fostering people-first management cultures where teams feel valued. James demonstrates this by co-founding CPO Connect, a private, not-for-profit network for product leaders to facilitate open discussion and shared learning, showing his dedication to community and mentorship outside of his primary role.

He co-founded CPO Connect, a private network for over 250 Chief Product Officers and VPs of Product.

Personality Overview

Charismatic

Informal

Assertive

They are charming and can persuade others to support their decisions.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Product Leadership
Focuses on building high-performing, happy teams to deliver award-winning products. He has over a decade of experience leading product strategy at major brands like BT and Salesforce.
People-First Management
Strongly advocates for compassionate and empathetic leadership. He believes putting people first is key to creating a positive work environment where teams can do their best work.
Community Building
Co-founded CPO Connect, a private, not-for-profit network for product leaders, emphasizing trust, openness, and shared experience over commercial interests.

Media Appearances

James has no verified media appearances

Work History

1-2026
Advisor at AiSentr
10-2025
Co-Founder at CPO Connect
12-2023
Head of Digital Product at CityFibre
10-2021 - 11-2023
Head of Product - Marketplace at SoftwareOne
1-2021 - 10-2021
Head of Product at BT

Education

10-2025 - 1-2027
Level 7 Chartered Management Institute qualification (master’s degree in leadership and management) from Imperial College London
2006 - 2007
Media Planning and Buying from Advertising Federation Australia

More Information

Social Presence :

Prographics :

Exp : 21 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Advisor at AiSentr
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from James

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can James take some risk or not?

  • If necessary, they will be ready to take risks.

You And James

Personality Compatibility


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