James Ewing

Trailblazer
DISC Type : DI

Sales Director at Outsource Automation Solutions

Horley, England, United Kingdom

Overview

James Ewing is a Sales Director with deep expertise in intelligent automation and AI, leading initiatives across the EMEA region. Drawing on experience from UST and ISG, he helps public sector clients like the NHS reduce costs using agent automation. Colleagues describe him as a sharp, tenacious, and creative sales leader.

He has been quoted discussing the need for automation providers to help clients penetrate the hype surrounding Generative AI and understand its current limitations.

Personality Overview

Values Relationships

Informal

Persuasive

They are more likely to accept new and exciting technologies.  They will fight for you if they come to believe in you. They prefer to ensure that they are in control of the situation.

Topics They Care About

AI Adoption in EMEA
As Head of Automation for EMEA in previous roles, he has commented on the specific cultural, ethical, and regulatory challenges of integrating Generative AI in Europe.
Public Sector Automation
His current role focuses on helping NHS and Local governments reduce costs and improve citizen and patient experiences through the use of agent automation.
Intelligent Automation
His career is centered on helping clients achieve business benefits with AI, analytics, and Robotic Process Automation (RPA), holding certifications like "RPA Basics".

Media Appearances

James has no verified media appearances

Work History

12-2025
Sales Director at Outsource Automation Solutions
10-2024
Director - Head of Automation & Advanced Technologies EMEA at UST
4-2021
Director - Head of Intelligent Automation & AI EMEA at ISG (Information Services Group)
4-2021 - 4-2021
Director at ISG (Information Services Group)
4-2021
Director - Head of Intelligent Automation and Advanced Technologies at ISG Automation

Education

1981 - 1986
Education details unavailable from Heathlands Secondary
1980 - 1986
Education details unavailable from The Heathlands School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Horley, England, United Kingdom Job Level : Mid-senior Designation : Sales Director at Outsource Automation Solutions
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from James

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can James take some risk or not?

  • If necessary, they will be ready to take risks.

You And James

Personality Compatibility


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