James Fitzgerald

Evaluator
DISC Type : csd

Sr. Majors Account Executive UK&I at Vercel

London, England, United Kingdom

Overview

James is a highly successful sales executive, now leading the Go-to-Market strategy for Vercels developer and AI platforms across the UK and Europe. With a BSc from the University of Reading, his career is marked by exceptional performance, notably at Algolia. Colleagues and clients consistently describe him as professional, adaptable, and a true partner.

His achievements include being the #1 Enterprise Account Executive globally at Algolia, where he surpassed his annual target by 187% in fiscal year 2023/24.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Go-to-Market Strategy
His current role at Vercel is focused on leading the GTM strategy for their developer and AI-powered v0 platforms across the UK and Europe.
AI in Development
He is responsible for bringing v0, Vercel's AI-powered platform that generates full-stack web applications from prompts, to the European market.
Search & Discovery
He spent over seven years at Algolia, a leader in search and discovery technology, where he became the top-performing Enterprise Account Executive globally.

Media Appearances

James has no verified media appearances

Work History

2-2026
Sr. Majors Account Executive UK&I at Vercel
2-2022 - 1-2026
Sr. Enterprise Account Executive at Algolia
2-2021 - 2-2022
Enterprise Account Executive at Algolia
6-2018 - 1-2021
Account Executive at Algolia
8-2017 - 5-2018
Sales Manager EMEA at reesmarx

Education

2006 - 2009
BSc from University of Reading
1999 - 2006
A-Levels from Kingston Grammar School

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : N/A Designation : Sr. Majors Account Executive UK&I at Vercel
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from James

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can James take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And James

Personality Compatibility


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