Theo Khoja

Wildcard
DISC Type : cis

Enterprise Account Executive EMEA at Vercel

United Kingdom

Overview

Theo Khoja is an Enterprise Account Executive at Vercel, focused on expanding the Frontend Cloud platform in the UK and Europe. His career includes sales leadership at Amplience and Mobify, specializing in modern web technologies. He holds a degree in International Business, Finance and Economics from The University of Manchester.


He is proficient in German at a professional working level.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

MACH Architecture
As a member of the MACH Alliance Growth Council, he actively advocates for Microservices, API-first, Cloud-native, and Headless technologies in enterprise systems.
Frontend Development
He is focused on bringing Vercel's Frontend Cloud platform to the European market and often shares updates about new features like the v0 generative UI tool.
Composable Commerce
His background at Amplience and Mobify, coupled with his work in the MACH Alliance, demonstrates a deep expertise in modern, flexible e-commerce solutions.

Media Appearances

Theo has no verified media appearances

Work History

2-2023
Enterprise Account Executive EMEA at Vercel
6-2020 - 2-2023
Member of MACH Alliance Growth Council at MACH Alliance
5-2018 - 2-2023
Director Business Development EMEA at Amplience
10-2015 - 5-2018
Sales Director EMEA at Mobify
2-2013 - 9-2015
Director Central Europe at RichRelevance

Education

Theo has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Mid-senior Designation : Enterprise Account Executive EMEA at Vercel
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Insights For Selling To Theo

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Theo is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Theo

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Theo move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Theo take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Theo

Personality Compatibility


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