James Frew

Enthusiast
DISC Type : i

Buying Guide Editor, Tom's Guide at Future

London Area, United Kingdom

Overview

James Frew is the Buying Guide Editor at Toms Guide, where he oversees all buying advice to help readers make informed purchases. He has an extensive background in digital journalism, previously serving as a Fitness Editor and writing for publications like Lifewire and MakeUseOf. He holds a Bachelor of Engineering from the University of Surrey.

Outside of work, James is deeply passionate about music, which led him to start his own newsletter, "Music Box," featuring personal essays and song recommendations. He has practiced meditation daily since 2014 to help manage a chronic illness and has also volunteered for five years with a mental health charity.

James has an interesting personal project called "Music Box," a weekly newsletter where he explores the soundtrack of our lives through stories and sound.

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Consumer Tech Advice
As Buying Guide Editor, he is responsible for turning reviews into recommendations for a wide range of tech and home products.
Music Discovery
He runs a personal newsletter called "Music Box" and frequently writes about his passion for discovering new artists and albums.
Accessible Fitness
In his previous roles as a Fitness Editor, he focused on making exercise approachable for everyone, covering home workouts and affordable wellbeing.

Media Appearances

James has no verified media appearances

Work History

1-2025
Buying Guide Editor, Tom's Guide at Future
1-2024 - 1-2025
Fitness Editor, Tom's Guide at Future
1-2023 - 8-2023
Fitness Editor — Fit&Well at Future
8-2021 - 1-2023
Staff Writer — Fit&Well at Future
2-2018 - 8-2021
Buyer's Guide Editor at MUO

Education

9-2007 - 6-2012
Bachelor of Engineering - BE from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 15 Location : London Area, United Kingdom Job Level : N/A Designation : Buying Guide Editor, Tom's Guide at Future
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from James

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can James take some risk or not?

  • If it seems really necessary, they can take small risks.

You And James

Personality Compatibility


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