James Godfrey

Inquirer
DISC Type : dc

Global Head of Marketing & Sales Capability Building at Nestlé

Barcelona, Catalonia, Spain

Overview

James Godfrey is the Global Head of Marketing & Sales Capability Building at Nestlé, where he has worked for over 25 years. He is responsible for developing the skills and knowledge of 55, 000 employees. He holds an MBA from AGSM @ UNSW Business School and is currently a Doctor of Business Administration candidate.

He is passionate about helping individuals and teams discover and achieve their potential. His focus is on creating pathways for growth and making time for important developmental work. He has been described by colleagues as a strong commercial strategist who drives transformational change and is always looking to innovate and optimize.

James recently presented at a doctoral symposium on the topic of transitioning to Industry 5. 0.

Personality Overview

Demanding

Hard To Convince

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Marketing Capability
He leads a global team focused on building the knowledge, skills, and behaviors for Nestlé's 55, 000 marketers and salespeople across 180+ countries.
Creative Campaigns
In a recent podcast, he emphasized that brands that win double down on creativity, strong brand foundations, and genuine human connections with consumers.
Individual Growth
His personal introduction highlights a passion for helping individuals and teams find 'what's next' and creating a map for their growth.

Media Appearances

The One Secret Ingredient to Creative Campaigns From James Godfrey (Nestlé). Featured in YouTube

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James Godfrey – Global Head of Marketing & Sales Capability Building, Nestlé (Executive Leaders Profile). Featured in Markd Global

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Work History

11-2022
Global Head of Marketing & Sales Capability Building at Nestlé
7-2019 - 10-2022
Global Commercial Development Lead at Nestlé
4-2014 - 6-2019
Commercial Planning & Business Excellence Manager at Nestlé
1-2012 - 3-2014
Head of Category, Foods at Nestlé
5-2009 - 12-2011
National Business Manager at Nestlé

Education

9-2021 - 12-2026
Doctor of Business Administration (Candidate) from University of Plymouth
2003 - 2010
MBA Exec from AGSM @ UNSW Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Barcelona, Catalonia, Spain Job Level : Mid-senior Designation : Global Head of Marketing & Sales Capability Building at Nestlé
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from James

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will James move?

  • Their decision making speed is somewhere in the middle.
  • Can James take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And James

Personality Compatibility


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