James Goodman FCIPD

Observer
DISC Type : ci

Chief People Officer at Asda

Hitchin, England, United Kingdom

Overview

James Goodman is the Chief People Officer at Asda, leveraging extensive experience from senior roles at major retailers, including Tesco. He specializes in designing innovative HR and talent initiatives, possessing a unique blend of people leadership and commercial experience managing complex P&Ls. He holds a BA (Hons) from Sheffield Hallam University.

He is a vocal advocate for creating inclusive and safe work environments. His public support for programs that provide employment opportunities for individuals with learning disabilities and campaigns to protect shopworkers from abuse highlights his commitment to colleague well-being and community impact.

His career includes international experience, having worked in Shanghai as a Sourcing Director for Tescos home and clothing division.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Inclusive Employment
Champions programs like the Supported Internship Programme with DFN Project SEARCH, creating employment pathways for young people with learning disabilities.
Colleague Well-being
Actively supports campaigns such as Usdaw’s "Freedom From Fear" to ensure retail colleagues can work without the threat of violence or abuse.
Retail Talent Strategy
[Predicted] As the CPO for a major grocer, he is focused on attracting, retaining, and developing talent in a highly competitive market.

Media Appearances

Asda announces new Chief People Officer. Featured in Asda Corporate Newsroom

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James Goodman – Chief People Officer, Asda. Featured in Asda Corporate Leadership

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Work History

10-2025
Chief People Officer at Asda
6-2022 - 10-2025
UK & ROI People Director at Tesco
6-2019 - 7-2022
Commercial Sourcing Director - Clothing & Home at Tesco
7-2017 - 7-2019
People Director - Centre Of Expertise at Tesco
12-2015 - 7-2017
HR Director - UK & India at Tesco

Education

2017 - 2017
Education details unavailable from CIPD
1999 - 2003
BA (hons) from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Hitchin, England, United Kingdom Job Level : Leadership Designation : Chief People Officer at Asda
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from James

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can James take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And James

Personality Compatibility


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