James Higgins

Examiner
DISC Type : cs

Chair at Insurance Brokers Association of New Brunswick

Quispamsis, New Brunswick, Canada

Overview

James Higgins is the Commercial Manager for Atlantic Canada at Higgins Insurance. He serves as the Chairperson for the Insurance Brokers Association of New Brunswick (IBANB) and is a board member for the national association (IBAC). A graduate of the University of New Brunswick, he holds a Chartered Insurance Professional (CIP) designation.


He played a key role in the recent launch of the Canadian Accredited Insurance Broker (CAIB) programs New Edition 1. 0, an initiative years in the making.

Personality Overview

Status Quo Seeker

Process Oriented

Unexpressive

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Broker Advocacy
As the Chair of the IBANB and a board member of IBAC, he is a key voice representing the interests of insurance brokers at provincial and national levels.
Insurance Education
He actively promotes professional development, highlighted by his recent announcement of the launch of the new CAIB New Edition 1. 0 educational program.
Commercial Lines
His expertise is in commercial insurance, with specializations in non-profits, condominium corporations, contractors, professional liability, and the film industry.

Media Appearances

Board of Directors - IBANB/ACANB. Featured in Insurance Brokers Association of New Brunswick (IBANB)

See Now

Work History

10-2025
Chair at Insurance Brokers Association of New Brunswick
9-2024
Member Board of Directors at Insurance Brokers Association of Canada
4-2023
Deputy Chair - Rates and Rules Committee at Facility Association
1-2016
President - Higgins Commercial Insurance Ltd. at Higgins Insurance - Innovative Insurance Broker Serving Atlantic Canada
8-2005 - 3-2016
Underwriting Director / Commercial Lines Manager at Higgins Insurance - Innovative Insurance Broker Serving Atlantic Canada

Education

CIP from Insurance Institute of Canada
Bachelor of Arts - BA from University of New Brunswick

More Information

Social Presence :

Prographics :

Exp : 23 Location : Quispamsis, New Brunswick, Canada Job Level : N/A Designation : Chair at Insurance Brokers Association of New Brunswick
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from James

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can James take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And James

Personality Compatibility


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