James Horsburgh

Observer
DISC Type : ci

Head of Data Development and Engineering at Allianz UK

Greater Guildford Area, United Kingdom

Overview

James is the Head of Data Development and Engineering at Allianz, bringing 16 years of experience in insurance data leadership. He has a successful track-record of building, running, and optimizing data teams across personal lines, pet, and commercial insurance, with both operational and strategic development responsibilities.

His recent certifications in "Generative AI for Business Leaders" and "Prompt Engineering" highlight a keen interest in applying emerging AI technologies within a business context.

Personality Overview

Example Seeker

Curious

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Generative AI
Recently completed certifications in "Generative AI for Business Leaders" and "Prompt Engineering, " indicating a strong current interest in applying large language models to business.
Data Strategy
Previously held the title of Head of Retail Data Strategy, focusing on the management and exploitation of data as a core business asset.
Customer Marketing
Led CRM data and B2C marketing programs as Head of Customer Marketing at Petplan, focusing on customer retention, loyalty, and new business sales.

Media Appearances

James has no verified media appearances

Work History

4-2021
Head of Data Development and Engineering at Allianz UK
8-2016 - 3-2021
Head of Customer Marketing at Petplan UK
4-2014 - 7-2016
Head of Retail Data Strategy and Insight at Allianz Insurance PLC
2-2009 - 3-2014
Marketing Database Manager at Allianz Insurance PLC
Head of Product Management at Wegener DM Services

Education

James has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Guildford Area, United Kingdom Job Level : Mid-senior Designation : Head of Data Development and Engineering at Allianz UK
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from James

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can James take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And James

Personality Compatibility


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