James Hough

Inquirer
DISC Type : cd

Head of Commercial at Fédération Internationale de l'Automobile

Geneva, Geneva, Switzerland

Overview

James Hough is the Head of Commercial at the Fédération Internationale de l’Automobile (FIA), with over 20 years of experience driving revenue growth and global partnerships in the sports industry. A graduate of Lancaster University, he specializes in sponsorship, licensing, and commercial strategy for world-renowned brands and sports organizations.

Outside of his professional life, James has a significant passion for football. He has dedicated time to developing his skills in the sport by earning a recognized coaching qualification, indicating a deep interest in team development and strategy beyond the business world.

Unique fact: James holds an FA Level 2 (UEFA B Part 1) Coaching Badge, a formal qualification for coaching football.

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Global Partnerships
Leads global commercial strategy at FIA, recently securing major partnerships with brands like DHL, Siemens, and Hankook to build long-term value.
Motorsport Commercial Strategy
Responsible for the FIA's overarching commercial direction, including promoter agreements, supplier partnerships, and developing new business models for sustainable growth in motorsport.
Sponsorship & Licensing
A core specialism throughout his career, he has built and led teams securing multi-market sponsorship deals for brands like Procter & Gamble, Volkswagen, and Kia.

Media Appearances

James has no verified media appearances

Work History

8-2024
Head of Commercial at Fédération Internationale de l'Automobile
2-2017 - 8-2024
Head of Corporate, Events & Championship Partnerships at Fédération Internationale de l'Automobile
2-2015 - 2-2017
Founder & Director at Sports Marketing Worldwide
9-2013 - 2-2015
Managing Director, UK at MediaCom Sport
9-2012 - 9-2013
Director, Global at MediaCom Sport

Education

2003 - 2006
BSc (Hons) from Lancaster University
1999 - 2002
Education details unavailable from Clifton College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Geneva, Geneva, Switzerland Job Level : Mid-senior Designation : Head of Commercial at Fédération Internationale de l'Automobile
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from James

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are neither the fastest decision makers nor the slowest.
  • Can James take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And James

Personality Compatibility


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