James Hough in

James Hough

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Head of Commercial at Fédération Internationale de l'Automobile
📍 Geneva, Geneva, Switzerland

James Hough is the Head of Commercial at the Fédération Internationale de l’Automobile (FIA), with over 20 years of experience driving revenue growth and global partnerships in the sports industry. A graduate of Lancaster University, he specializes in sponsorship, licensing, and commercial strategy for world-renowned brands and sports organizations.

Outside of his professional life, James has a significant passion for football. He has dedicated time to developing his skills in the sport by earning a recognized coaching qualification, indicating a deep interest in team development and strategy beyond the business world.

Unique fact: James holds an FA Level 2 (UEFA B Part 1) Coaching Badge, a formal qualification for coaching football.

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Experience
19 Years
Current Role
Head of Commercial
Job Level
Mid-senior
Location
Geneva, Geneva, Switzerland
Personality Overview

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Decision Approach
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Priorities

Topics James cares about

Global Partnerships
Leads global commercial strategy at FIA, recently securing major partnerships with brands like DHL, Siemens, and Hankook to build long-term value.
Motorsport Commercial Strategy
Responsible for the FIA's overarching commercial direction, including promoter agreements, supplier partnerships, and developing new business models for sustainable growth in motorsport.
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Career

Work history

8-2024
Head of Commercial
Fédération Internationale de l'Automobile
2-2017 - 8-2024
Head of Corporate, Events & Championship Partnerships
Fédération Internationale de l'Automobile
2-2015 - 2-2017
Founder & Director
Sports Marketing Worldwide
9-2013 - 2-2015
Managing Director, UK
MediaCom Sport
9-2012 - 9-2013
Director, Global
MediaCom Sport
In the press

Media appearances

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Education
2003 - 2006
BSc (Hons)
Lancaster University
1999 - 2002
Education details unavailable
Clifton College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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