James is the Vice President of Marketing at Boston Pizza International, where he has driven brand and business growth for over 13 years. He is a results-oriented leader who has transitioned from the agency side to overseeing major brand partnerships, sports marketing, and regional campaigns. He holds an Honours degree from Wilfrid Laurier University.
He is passionate about mentoring the next generation of professionals and is actively involved with the Sponsorship Marketing Council Canada (SMCC). James shows a deep appreciation for brand legacy and storytelling, often speaking about the history and franchisee stories that have shaped Boston Pizzas 59-year journey.
He led a marketing campaign that won an Effie Award during the pandemic, an achievement recognizing exceptional business results in a challenging time.
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