James Keehan

Doer
DISC Type : ds

Director, Acquisition Marketing at Assurant Solutions

Windsor, England, United Kingdom

Overview

James is a senior direct-to-consumer marketer with over 25 years of experience in sales and marketing for major brands like Assurant Solutions and The Walt Disney Company. His expertise spans digital commerce, search engine marketing, and analytics. Colleagues describe him as intelligent, articulate, approachable, and a natural leader.

James is passionate about the evolution of digital marketing, frequently attending industry events like BrightonSEO. He enjoys connecting with peers and engaging in deep conversations on the future of the industry, including topics like AIs role in a world of zero-click searches.

He has been an active member of the search marketing community since its early days, reminiscing about events like Pubcon circa 2002.

Personality Overview

Strategic Planner

Deliberate Doer

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

D2C Marketing
His entire career and professional headline are centered on over 16 years of experience in multi-channel D2C marketing.
Search Engine Optimization
He is very engaged with the SEO community, attending conferences like BrightonSEO and discussing the future of zero-click searches and AI-constructed content.
AI in Insurance
He recently posted about a session on innovating the insurance industry with AI, focusing on data segmentation and customer-first approaches.

Media Appearances

James has no verified media appearances

Work History

1-2017
Director, Acquisition Marketing at Assurant Solutions
1-2014 - 1-2017
Head of Marketing, Protect Your Bubble at Assurant Solutions
3-2010 - 11-2013
Head of Digital & Analytics EMEA at The Walt Disney Company
9-2008 - 12-2009
Director of Search Marketing at Starcom MediaVest Group
10-2005 - 8-2008
Group Account Director at The Search Works

Education

Education details unavailable from TV Masters from Thinkbox
1986 - 1991
Education details unavailable from Tamar High School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Windsor, England, United Kingdom Job Level : Mid-senior Designation : Director, Acquisition Marketing at Assurant Solutions
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from James

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can James take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And James

Personality Compatibility


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