Will is an accomplished digital marketing professional leading Aston Villas fan engagement and growth strategies. With over seven years in elite sports, he focuses on data-led campaigns to drive revenue and data acquisition. People who have worked with him describe him as innovative, efficient, and helpful.
Outside of his primary role, Will has a strong interest in the intersection of sports and entertainment, including gaming giant PlayStation and The Walt Disney Company. His experience extends to working directly on the worlds most popular football video game, ensuring the clubs authenticity.
Unique fact: Will works as a Data Editor for Electronic Arts (EA), responsible for ensuring the realism of the Aston Villa team in the EAFC video game series.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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