Will Street in

Will Street

Commander · DISC type D
Digital Marketing & Growth Manager at Aston Villa Football Club
📍 United Kingdom

Will is an accomplished digital marketing professional leading Aston Villas fan engagement and growth strategies. With over seven years in elite sports, he focuses on data-led campaigns to drive revenue and data acquisition. People who have worked with him describe him as innovative, efficient, and helpful.

Outside of his primary role, Will has a strong interest in the intersection of sports and entertainment, including gaming giant PlayStation and The Walt Disney Company. His experience extends to working directly on the worlds most popular football video game, ensuring the clubs authenticity.

Unique fact: Will works as a Data Editor for Electronic Arts (EA), responsible for ensuring the realism of the Aston Villa team in the EAFC video game series.

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Experience
9 Years
Current Role
Digital Marketing & Growth Manager
Job Level
Middle
Location
United Kingdom
Personality Overview

How Will shows up

Risk-Taker
Very Quick
Candid & Clear

They are very proud of what they do. They are not focused on building rapport and relationships. They respond better to strong and respectful interactions.

Priorities

Topics Will cares about

Digital Fan Engagement
He develops and delivers "fan-first, data-led campaigns" to enhance supporter relationships and engagement across all club departments.
Commercial Growth
His work explicitly focuses on strengthening supporter relationships to drive "meaningful commercial growth" for ticketing, retail, hospitality, and partnerships.
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Career

Work history

7-2024
Digital Marketing & Growth Manager
Aston Villa Football Club
5-2023 - 7-2024
Digital Marketing Lead
Aston Villa Football Club
8-2018 - 5-2023
Digital Marketing Executive
Aston Villa Football Club
3-2021
Data Editor - Aston Villa
Electronic Arts (EA)
10-2020 - 3-2021
Data Reviewer - Aston Villa
Electronic Arts (EA)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2016
Multimedia and Mobile Development BSc
University of Central Lancashire
2006 - 2013
Education details unavailable
The Arthur Terry School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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