Will Street

Commander
DISC Type : D

Digital Marketing & Growth Manager at Aston Villa Football Club

United Kingdom

Overview

Will is an accomplished digital marketing professional leading Aston Villas fan engagement and growth strategies. With over seven years in elite sports, he focuses on data-led campaigns to drive revenue and data acquisition. People who have worked with him describe him as innovative, efficient, and helpful.

Outside of his primary role, Will has a strong interest in the intersection of sports and entertainment, including gaming giant PlayStation and The Walt Disney Company. His experience extends to working directly on the worlds most popular football video game, ensuring the clubs authenticity.

Unique fact: Will works as a Data Editor for Electronic Arts (EA), responsible for ensuring the realism of the Aston Villa team in the EAFC video game series.

Personality Overview

Risk-Taker

Very Quick

Candid & Clear

They are very proud of what they do.  They are not focused on building rapport and relationships. They respond better to strong and respectful interactions.

Topics They Care About

Digital Fan Engagement
He develops and delivers "fan-first, data-led campaigns" to enhance supporter relationships and engagement across all club departments.
Commercial Growth
His work explicitly focuses on strengthening supporter relationships to drive "meaningful commercial growth" for ticketing, retail, hospitality, and partnerships.
Data & CRM Strategy
He oversees data acquisition and CRM to create hyper-targeted campaigns. He has recently been hiring for CRM executive roles to build out his team's capabilities.

Media Appearances

Will has no verified media appearances

Work History

7-2024
Digital Marketing & Growth Manager at Aston Villa Football Club
5-2023 - 7-2024
Digital Marketing Lead at Aston Villa Football Club
8-2018 - 5-2023
Digital Marketing Executive at Aston Villa Football Club
3-2021
Data Editor - Aston Villa at Electronic Arts (EA)
10-2020 - 3-2021
Data Reviewer - Aston Villa at Electronic Arts (EA)

Education

2013 - 2016
Multimedia and Mobile Development BSc from University of Central Lancashire
2006 - 2013
Education details unavailable from The Arthur Terry School

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Middle Designation : Digital Marketing & Growth Manager at Aston Villa Football Club
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Will

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They can take decisions very fast if you manage to convince them.
  • Can Will take some risk or not?

  • The risks don’t matter much to them.

You And Will

Personality Compatibility


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