Will is an accomplished digital marketing professional leading Aston Villas fan engagement and growth strategies. With over seven years in elite sports, he focuses on data-led campaigns to drive revenue and data acquisition. People who have worked with him describe him as innovative, efficient, and helpful.
Outside of his primary role, Will has a strong interest in the intersection of sports and entertainment, including gaming giant PlayStation and The Walt Disney Company. His experience extends to working directly on the worlds most popular football video game, ensuring the clubs authenticity.
Unique fact: Will works as a Data Editor for Electronic Arts (EA), responsible for ensuring the realism of the Aston Villa team in the EAFC video game series.
Read the full overview →They are very proud of what they do. They are not focused on building rapport and relationships. They respond better to strong and respectful interactions.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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