Beth Ebbutt

Observer
DISC Type : ci

CRM Executive at Aston Villa Football Club

Loughborough, England, United Kingdom

Overview

Beth is a CRM Executive at Aston Villa Football Club, specializing in fan engagement and marketing. A graduate of Loughborough Universitys Sport Management program, she has a proven track record of developing innovative supporter campaigns and automations, previously achieving Gold Status in the EFL Family Excellence Scheme with QPR FC.

Outside of her professional career in sports, Beth has a background in the performing arts, having been part of the singing chorus in a musical production during her time at Solihull School. She is passionate about creating exceptional experiences, a drive she honed while managing university sports programs for thousands of students.

She recently won the 2025 Vice Chancellors Award at Loughborough University for Enhancing the Student Experience.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Fan Engagement
Her roles at Aston Villa and QPR FC focus on supporter relations, loyalty schemes, and creating positive fan experiences, leading to an EFL Family Excellence Gold Award.
Student Experience
Recognized with a university award for enhancing student life, she managed sports programs for over 4, 500 students and was the Vice Chair of the Intra Mural Sport executive team.
Sports Marketing
Developed innovative marketing campaigns, automations, and consumer journeys at QPR FC to increase supporter engagement and revenue, tracked via Google Analytics.

Media Appearances

Beth has no verified media appearances

Work History

6-2025
CRM Executive at Aston Villa Football Club
8-2024 - 6-2025
Sport Development Graduate Officer at Loughborough Sport
9-2018 - 8-2024
Restaurant Supervisor at The Warwickshire Lad
5-2023 - 6-2024
Intra Mural Vice Chair at Loughborough University
8-2022 - 7-2023
Marketing and Supporter Relations Liaison at QPR FC

Education

2020 - 2024
Sport Management BSc from Loughborough University
9-2018 - 8-2020
A Levels from Solihull School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Loughborough, England, United Kingdom Job Level : Junior Designation : CRM Executive at Aston Villa Football Club
URL has been copied!

Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Beth

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They like to analyze well and then make their decisions.
  • Can Beth take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Beth

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.