Beth is a CRM Executive at Aston Villa Football Club, specializing in fan engagement and marketing. A graduate of Loughborough Universitys Sport Management program, she has a proven track record of developing innovative supporter campaigns and automations, previously achieving Gold Status in the EFL Family Excellence Scheme with QPR FC.
Outside of her professional career in sports, Beth has a background in the performing arts, having been part of the singing chorus in a musical production during her time at Solihull School. She is passionate about creating exceptional experiences, a drive she honed while managing university sports programs for thousands of students.
She recently won the 2025 Vice Chancellors Award at Loughborough University for Enhancing the Student Experience.
Read the full overview →They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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