James Lamb

Trailblazer
DISC Type : ID

Director Of Brand Communication Strategies at Tire Discounters, Inc.

Cincinnati, Ohio, United States

Overview

James is a driven marketing leader with over 20 years of experience in brand management and innovation. He directs brand communication strategies at Tire Discounters and previously drove significant growth for major brands like Airheads and Mentos Gum at Perfetti Van Melle. He holds a Bachelor of Science from the University of Dayton.

During his tenure, he doubled the Mentos Gum business from $55 million to $140 million.

Personality Overview

Informal

Friendly But Fast

Assertive

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Major Brand Growth
He has a history of delivering substantial results, including growing the Airheads brand at 10x the category rate and doubling the Mentos Gum business to $140M.
Multi-Channel Campaigns
At Tire Discounters, he developed the first multi-channel campaigns for key services, expanding beyond search and driving sales growth for the first time in three years for one brand.
Product Innovation
He created the innovation pipeline for Mentos Gum, leading to the launch of new packaging formats, and identified 11 new seasonal items for Airheads.

Media Appearances

James has no verified media appearances

Work History

2-2022
Director Of Brand Communication Strategies at Tire Discounters, Inc.
11-2018 - 9-2021
Brand Director, Airheads at Perfetti Van Melle
1-2017 - 11-2018
Brand Manager/Sr. Brand Manager-Airheads at Perfetti Van Melle
3-2010 - 12-2017
Associate Brand Manager/Brand Manager, Mentos Gum at Perfetti Van Melle
12-2008 - 12-2009
Brand Leader at LPK

Education

Bachelor of Science from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 25 Location : Cincinnati, Ohio, United States Job Level : Mid-senior Designation : Director Of Brand Communication Strategies at Tire Discounters, Inc.
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from James

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will James move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can James take some risk or not?

  • They can take risks if necessary.

You And James

Personality Compatibility


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