James Lamb in

James Lamb

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Director Of Brand Communication Strategies at Tire Discounters, Inc.
📍 Cincinnati, Ohio, United States

James is a driven marketing leader with over 20 years of experience in brand management and innovation. He directs brand communication strategies at Tire Discounters and previously drove significant growth for major brands like Airheads and Mentos Gum at Perfetti Van Melle. He holds a Bachelor of Science from the University of Dayton.

During his tenure, he doubled the Mentos Gum business from $55 million to $140 million.

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Experience
25 Years
Current Role
Director Of Brand Communication Strategies
Job Level
Mid-senior
Location
Cincinnati, Ohio, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics James cares about

Major Brand Growth
He has a history of delivering substantial results, including growing the Airheads brand at 10x the category rate and doubling the Mentos Gum business to $140M.
Multi-Channel Campaigns
At Tire Discounters, he developed the first multi-channel campaigns for key services, expanding beyond search and driving sales growth for the first time in three years for one brand.
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Career

Work history

2-2022
Director Of Brand Communication Strategies
Tire Discounters, Inc.
11-2018 - 9-2021
Brand Director, Airheads
Perfetti Van Melle
1-2017 - 11-2018
Brand Manager/Sr. Brand Manager-Airheads
Perfetti Van Melle
3-2010 - 12-2017
Associate Brand Manager/Brand Manager, Mentos Gum
Perfetti Van Melle
12-2008 - 12-2009
Brand Leader
LPK
In the press

Media appearances

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Education
Bachelor of Science
University of Dayton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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