James Lim in

James Lim

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Performance Marketing Specialist at 2X
📍 Selangor, Malaysia

James is a Performance Marketing Specialist at 2X, specializing in full-funnel B2B campaigns and attribution analysis. He leverages platforms like Google Ads, LinkedIn, and 6sense to drive lead generation and pipeline growth. He holds a degree from SEGi College Kuala Lumpur and is certified in Account-Based Go-to-Market.

While managing campaigns at TDCX, he increased client ROI by an impressive 110% and successfully achieved 100% of his revenue targets.

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Experience
9 Years
Current Role
Performance Marketing Specialist
Job Level
Junior
Location
Selangor, Malaysia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics James cares about

Full-Funnel B2B
His headline and current role are focused on creating and executing full-funnel B2B campaigns that convert data into tangible business results.
Account-Based Marketing
He recently earned a certification in Account-Based Go-to-Market and uses ABM platforms like 6sense to execute strategic campaigns.
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Career

Work history

5-2024
Performance Marketing Specialist
2X
4-2023 - 5-2024
Agency Account Manager (Digital Marketing, Google Project, Hong Kong Market)
TDCX
11-2019 - 4-2024
Kickstarter Campaign Manager (Digital Marketing, Google Project, Hong Kong Market)
TDCX
10-2018 - 11-2019
Sales And Marketing Executive (B2B)
Twin City Advertech
5-2018 - 10-2018
Sales And Marketing Specialist (B2B)
Cosmo Sprint Industries Malaysia
In the press

Media appearances

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Education
7-2015 - 9-2017
Bachelor's degree
SEGi College Kuala Lumpur
9-2013 - 4-2015
Diploma in Marketing
SEGi College Kuala Lumpur
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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