James Lim

Inspirer
DISC Type : di

Performance Marketing Specialist at 2X

Selangor, Malaysia

Overview

James is a Performance Marketing Specialist at 2X, specializing in full-funnel B2B campaigns and attribution analysis. He leverages platforms like Google Ads, LinkedIn, and 6sense to drive lead generation and pipeline growth. He holds a degree from SEGi College Kuala Lumpur and is certified in Account-Based Go-to-Market.

While managing campaigns at TDCX, he increased client ROI by an impressive 110% and successfully achieved 100% of his revenue targets.

Personality Overview

Fast Adopter

Generous

Confident & Optimistic

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Full-Funnel B2B
His headline and current role are focused on creating and executing full-funnel B2B campaigns that convert data into tangible business results.
Account-Based Marketing
He recently earned a certification in Account-Based Go-to-Market and uses ABM platforms like 6sense to execute strategic campaigns.
Paid Media Optimization
He has deep experience managing and optimizing paid media campaigns across Google Ads and LinkedIn to drive performance and exceed revenue goals.

Media Appearances

James has no verified media appearances

Work History

5-2024
Performance Marketing Specialist at 2X
4-2023 - 5-2024
Agency Account Manager (Digital Marketing, Google Project, Hong Kong Market) at TDCX
11-2019 - 4-2024
Kickstarter Campaign Manager (Digital Marketing, Google Project, Hong Kong Market) at TDCX
10-2018 - 11-2019
Sales And Marketing Executive (B2B) at Twin City Advertech
5-2018 - 10-2018
Sales And Marketing Specialist (B2B) at Cosmo Sprint Industries Malaysia

Education

7-2015 - 9-2017
Bachelor's degree from SEGi College Kuala Lumpur
9-2013 - 4-2015
Diploma in Marketing from SEGi College Kuala Lumpur

More Information

Social Presence :

Prographics :

Exp : 9 Location : Selangor, Malaysia Job Level : Junior Designation : Performance Marketing Specialist at 2X
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from James

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will James move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can James take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And James

Personality Compatibility


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