James is the Head of Marketing at Hunter. io with over a decade of experience in go-to-market strategies for SaaS companies. He focuses on helping founders scale their businesses through effective outreach and marketing systems. Uniquely, James holds both a Bachelor of Laws (LLB) and a Master of Laws (LLM), bringing an analytical and strategic mindset to his marketing leadership.
He is the founder of theorytwenty7, a marketing agency and community for SaaS start-ups. James is passionate about storytelling and hosts the "Outfoxed" podcast, where he interviews founders and creators about the realities of building a business. He believes marketing is a blend of art and science, focused on creating meaningful connections with buyers.
Unique fact: Despite a career deep in SaaS marketing, Jamess academic background is in law, giving him a distinct perspective on strategy and communication.
Read the full overview →They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies. They will fight for you if they come to believe in you.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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