James Murfin
Login to view DISC.James is the CEO and Founder of Juice, a computer-vision payment platform for vehicles. His career blends entrepreneurship with senior sales roles at Google and Salesforce. Colleagues describe him as thoughtful, strategic, and collaborative, with deep knowledge of cloud technology.
His entrepreneurial journey began with co-founding the Auto Vivendi Supercar Club, indicating a significant passion for high-performance automobiles. James holds a BA from New York University and London Metropolitan University, giving him a transatlantic perspective on business and culture.
He founded a supercar club before moving into big tech and then founding another vehicle-focused tech company.
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