James Murray-Beckman

Captain
DISC Type : DS

Chief Operating Officer at 6clicks

Melbourne, Victoria, Australia

Overview

James is an MBA-qualified executive with extensive experience leading global SaaS businesses through significant growth, transformation, and international expansion. As a COO and GM, he has a strong background in strategic operations and commercial performance. Colleagues describe him as a supportive, inspiring, respected, and detail-oriented leader with high emotional intelligence.

He is personally invested in the evolution of technology, particularly the impact of generative AI on education, which he observes through the lens of being a father to a teenage son. James is also a vocal supporter of multicultural leadership, promoting programs for professionals from diverse communities.

Interesting fact: James was a key contributor to the Australian Governments National Blockchain Roadmap Digital Credentials Working Group.

Personality Overview

Long-Term Thinker

Planner & Achiever

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI Transformation
Recently completed courses on digital transformation and AI for leaders, and actively discusses applying AI to achieve sustained business outcomes.
Global SaaS Scaling
His career is defined by leading SaaS and platform businesses like 6clicks and Digitary through international expansion and major growth phases.
AI in Education
Has a personal interest in how generative AI is used by students, referencing his own experience as a father to a 13-year-old.

Media Appearances

6clicks appoints James Murray‑Beckman as new Chief Operating Officer. Featured in 6clicks Blog

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James Murray‑Beckman – Biography. Featured in 6clicks Website

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Work History

3-2024 - 6-2025
Chief Operating Officer at 6clicks
1-2023 - 3-2024
General Manager - Digitary & Parchment International at Parchment
8-2018 - 1-2023
Chief Operating Officer at Digitary
1-2014 - 8-2018
General Manager APAC at Digital Turbine
2-2011 - 1-2014
Head of Online & Mobile (Product) at SEEK Learning

Education

Master Business Administration (MBA) from Macquarie Business School
Master of Management from Macquarie Business School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Melbourne, Victoria, Australia Job Level : N/A Designation : Chief Operating Officer at 6clicks
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from James

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can James take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And James

Personality Compatibility


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