James is an experienced media professional specializing in audience planning and data strategy, currently serving as a Director at IPG Mediabrands. His career includes leadership roles at Initiative and analytical work at YouGov Sport, focusing on major tennis bodies. He holds a Masters degree from the University of Auckland and multiple digital advertising certifications.
Following the passing of his wife, Charlotte Nicol, from a brain tumour, James has been deeply involved in fundraising for cancer research. He helps lead the "Zero Sense of Tumour" initiative, which was started by Charlotte to support others facing a cancer diagnosis.
In his wifes memory, he helped raise over £50, 000 for Cancer Research UK through the fundraiser she inspired.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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