James Nicol in

James Nicol

Login to view DISC.
Director, Audience & Data Strategy at IPG Mediabrands
📍 London, England, United Kingdom

James is an experienced media professional specializing in audience planning and data strategy, currently serving as a Director at IPG Mediabrands. His career includes leadership roles at Initiative and analytical work at YouGov Sport, focusing on major tennis bodies. He holds a Masters degree from the University of Auckland and multiple digital advertising certifications.

Following the passing of his wife, Charlotte Nicol, from a brain tumour, James has been deeply involved in fundraising for cancer research. He helps lead the "Zero Sense of Tumour" initiative, which was started by Charlotte to support others facing a cancer diagnosis.

In his wifes memory, he helped raise over £50, 000 for Cancer Research UK through the fundraiser she inspired.

Read the full overview →
Experience
9 Years
Current Role
Director, Audience & Data Strategy
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How James shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics James cares about

Audience & Data Strategy
His current and past director-level roles at IPG Mediabrands and Initiative are focused on this specialization, making it his core professional expertise.
Brain Tumour Fundraising
He is actively involved with the "Zero Sense of Tumour" fundraiser, established in memory of his late wife, Charlotte, to support Cancer Research UK.
+5 more topics Login to view topics
Career

Work history

8-2025
Director, Audience & Data Strategy
IPG Mediabrands
4-2024 - 8-2025
Director, Audience Planning & Data Strategy
Initiative
10-2021 - 3-2024
Associate Director, Audience Planning & Data Strategy
Initiative
11-2020 - 10-2021
Senior Analyst
YouGov Sport
OMD New Zealand
Contract
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2019
Master of Conflict and Terrorism Studies
University of Auckland
2008 - 2012
Bachelor of Arts (BA) & Bachelor of Commerce (BCom)
University of Auckland
2011 - 2011
Education details unavailable
Stony Brook University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other IPG Mediabrands Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to James. Free, 10 seconds.