James Pennington ACA

Inspirer
DISC Type : id

Chief Financial Officer at Zaizi

Twyford, England, United Kingdom

Overview

James is a commercially aware finance executive with broad international experience scaling companies from the start-up phase. An ACA qualified professional from the University of Reading, he is skilled in implementing global financial systems. Colleagues describe him as focused, conscientious, and trustworthy.

He is actively involved in his community, serving as a Trustee for The Polehampton Charity. He has also shown an interest in promoting financial literacy by advising his network on personal tax planning and an awareness of digital security by cautioning others about phishing.

He joined his current company because he was excited to be part of an organization making a real difference to the public sector and citizens.

Personality Overview

Decisive

Achievment Oriented

Fast Adopter

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Scaling Tech Companies
Has extensive hands-on experience as CFO and Finance Director for multiple scaling SaaS and technology companies, including Patchworks, Traydstream, and Haygain.
Public Sector Impact
Expressed excitement about joining Zaizi because the company makes a "real difference to the public sector and citizens, " indicating a value-driven professional motivation.
Global System Implementation
Has a proven track record of implementing multiple global operating systems for finance, ERP, expenses, and travel to support international growth.

Media Appearances

James has no verified media appearances

Work History

5-2024
Chief Financial Officer at Zaizi
1-2024
Trustee at The Polehampton Charity
3-2022 - 2-2024
Chief Financial Officer at Patchworks
2-2019 - 2-2022
Finance Director at Traydstream
3-2016 - 1-2019
Chief Financial Officer at Haygain

Education

ACA from ICAEW
1994 - 1997
BA Hons from University of Reading

More Information

Social Presence :

Prographics :

Exp : 9 Location : Twyford, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Zaizi
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from James

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can James take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And James

Personality Compatibility


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