Myriam-France Léger

Evaluator
DISC Type : sdc

Directrice principale ventes marketing at Unica Canada Inc.

Montreal, Quebec, Canada

Overview

Myriam-France is the Senior Director of Sales and Marketing at Unica Canada, bringing over 30 years of experience from the beauty and commercial development sectors. A marketing graduate from HEC Montréal, she is consistently described by others as professional, dedicated, and reliable, with a proven ability to build brands and motivate teams.

Drawing from a diverse background in artistic and promotional fields, she values a methodical and purposeful approach to her work. Myriam-France often shares insights on the importance of patience and clear direction as fundamental drivers for achieving success, both for herself and her teams.

Before entering the sanitary products industry, she was an esthetician, makeup artist, and founded her own brand development and sales motivation company.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Sanitary Industry Innovation
Recently attended the ISSA Show in Las Vegas to connect with industry leaders and discover the latest innovations shaping the cleaning and sanitary products sector.
Sustainable Products
Expressed immense pride in her company's Bionature line achieving the UL 2700 certification, underscoring her commitment to safe, high-performance, and ecological products.
Brand Development
Has extensive experience as a "brand builder, " having founded her own company to develop brands across cosmetics, fashion, and professional apparel.

Media Appearances

Myriam-France has no verified media appearances

Work History

3-2023
Directrice principale ventes marketing at Unica Canada Inc.
3-2020 - 3-2023
Directrice du développement des affaires at SaniDépôt div. Dissan
1-2017 - 6-2021
President/ Chief Executive Officer at MFL multi-services
7-2019 - 3-2020
NüShi womenswear Brand builder manufacturer agent at Kis Holdings inc
1-2017 - 3-2020
CIRA UNIFORMS Brand builder manufacturer agent at Kis Holdings inc

Education

Marketing/Marketing Management from HEC Montréal
1985 - 1986
aesthetician & make up Artist from Ecole St-Maxime

More Information

Social Presence :

Prographics :

Exp : 8 Location : Montreal, Quebec, Canada Job Level : N/A Designation : Directrice principale ventes marketing at Unica Canada Inc.
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Insights For Selling To Myriam-France

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Myriam-France is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Myriam-France

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Myriam-France move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Myriam-France take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Myriam-France

Personality Compatibility


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