James Reed

Observer
DISC Type : ic

Head of Contracts, Partnerships and Business Development at Central and North West London NHS Foundation Trust

London, England, United Kingdom

Overview

James Reed is a driven healthcare management professional specializing in contracts, partnerships, and business development for the Central and North West London NHS Foundation Trust. His expertise lies in steering strategic initiatives, managing bids, and fostering growth within the NHS market, leveraging a background in performance improvement and service transformation.

He holds specialized education from UCL in drafting and understanding legal clauses in contracts.

Personality Overview

Assertive

Example Seeker

Value Driven

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Healthcare Contracting
As Head of Contracts, he has deep expertise in negotiating, monitoring, and managing contracts within the NHS, underpinned by strong legal and commercial skills.
NHS Business Development
His roles have consistently focused on identifying business development opportunities, managing bids, and working with partners to drive growth for NHS services.
Public Sector Transformation
Has a background as a Business Transformation Manager and Performance Manager within the NHS and local government, focusing on improving processes and performance frameworks.

Media Appearances

James has no verified media appearances

Work History

10-2022
Head of Contracts, Partnerships and Business Development at Central and North West London NHS Foundation Trust
7-2020 - 10-2022
Contract and Business Development Lead - Specialist Services at Central and North West London NHS Foundation Trust
7-2014 - 7-2020
Business Transformation Manager at Central and North West London NHS Foundation Trust
11-2010 - 6-2014
Business and Performance Manager at North East London NHS Foundation Trust
7-2008 - 10-2010
Performance and Improvement Manager at London Borough of Barking and Dagenham

Education

2-2024 - 2-2024
Drafting and understanding legal clauses in contracts from UCL
11-2021 - 3-2022
Diploma in Commercial Skills from CIPFA

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Contracts, Partnerships and Business Development at Central and North West London NHS Foundation Trust
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from James

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They like to analyze well and then make their decisions.
  • Can James take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And James

Personality Compatibility


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